Faculty and Research at EM Normandie Business School take off

EM Normandie Business School is strengthening its faculty with 22 new professor-researchers, 18 of whom are international. These new recruits join a world-class teaching staff: 5 professor-researchers have just been named in Stanford University's top 2% of the best researchers 2024.

Professor-researchers from EM Normandie Business School recognised worldwide

This year, five EM Normandie Business School professor-researchers have been named in Stanford University's  World's Top 2% Scientists  list for 2024, a prestigious annual ranking of the world's most influential researchers in a wide range of scientific fields. Established in collaboration with Elsevier and based on data from Scopus, this list measures the impact of scientists' research through the number of publications and articles they have authored or co-authored, the number of citations in scientific journals, and so on. It lists more than 210,000 of the world's most cited researchers, out of a total of 9.6 million active scientists, or 2%, across all disciplines. The list includes 5 full-time faculty members:

• Ana Beatriz LOPES DE SOUSA JABBOUR, professor in Supply Chain Management & Sustainable Development
• Moacir GODINHO FILHO, professor in Supply Chain Management and Logistics
• Vincent DUTOT, professor in Information Systems Management
• Sabri BOUBAKER, professor in Finance
• Mohammed BENLEMLIH, associate professor in Finance

22 new professor-researchers join EM Normandie Business School

EM Normandie Business School's teaching staff now includes 22 new professor-researchers, 15 of whom are women:

• Organisational Studies & HR Management department : Dilek ERZURUMLU, Camilla QUENTAL and Louis VUARIN
• Supply Chain & Management Digital department : Sarah BOURAGA, Sorokhaibam KHABA, Ulas OZEN, Farrokh SHEIKHAHMADI, Saoussane SRHIR and Roya TAT
• Marketing department : Magali JARA, Sunaina KAPOOR, Liling SUN and Magali TRELOHAN
• Law, finance & control department : Mitra ARAMI, Hoang-Hiep NGUYEN, Ekaterina PIROZHKOVA and Alptug YORULMAZ
• Strategy & entrepreneurship department : Nabila ABID, Laura BIDAUT and Rezvan VELAYATI
• Economics, territories and sustainable development department : Bernd BONFERT and Cathy RUBINOS

The faculty now includes 131 professor-researchers of more than 40 nationalities. EM Normandie Business School confirms its commitment to academic excellence with the recruitment of new experienced researchers trained in world-class higher education institutions in France and abroad. It wishes to guarantee its students a stimulating learning experience, enriched by the skills and knowledge of a diverse and international teaching staff on each of its campuses.

As part of EM Normandie Business School's Métis Research Laboratory, these new professors will contribute to the development of research and the strengthening of its impact in the academic, professional and societal spheres.

The Métis Research Laboratory: impact research that is expanding and structuring in each of its territories

EM Normandie Business School deploys an ambitious research strategy, driven and supported by a number of chairs, research contracts and expert missions, in order to provide answers to the economic players in its regions and contribute to public policy issues. Within the Métis Research Laboratory, the project leaders act as genuine interfaces between the academic and socio-economic worlds, encouraging the creation and transmission of trans-disciplinary knowledge and know-how:

• The "Skills, employabiliy and HR Decision Making" Chair directed by Jean Pralong, professor in digital HR and career management;
• The "Digitalisation and Innovation in Organisations and Regions" Chair directed by Mathilde Aubry, professor in economics; 
• The "Entrepreneurial Models in Agriculture" Chair directed by Roland Condor, associate professor in entrepreneurship;
• The European chair of excellence "Circular Economy and Territories" directed by Sébastien Bourdin, professor in economic geography. Launched in 2024, the Jean Monnet Chair is funded by the European Union. Its aim is to make it easier to implement the circular economy by offering the tools, knowledge and appropriate support to local players - businesses, public authorities and citizens.
• EM Roads Institute, created and directed by Jean Pralong, is an ecosystem for research and knowledge transfer on employment. It produces analyses of changes in skills requirements, HR practices and career paths. These analyses enable it to propose new practices, particularly digital practices, for developing and recognising employability. The institute hosts the ‘Skills, Employability & HR Decision-making’ chair, the Skills and Career Paths Observatory and the Workplace Learning Observatory.
• The CERCAP, "Centre d’Études et de recherche sur les commerces et artisans de proximité" (Centre for Studies and Research on Local Shops and Artisans), created and directed by Vincent Dutot, professor in Information Systems Management and Digital Marketing. CERCAP is the world's leading centre for studies and research into local shops and craftsmen. It is particularly interested in the factors involved in the creation and transfer of local businesses, their impact on the attractiveness of towns and cities, and the success factors (technology, experience, maturity, proximity) of local businesses. This multi-dimensional approach enables us to understand how these businesses adapt and prosper in a changing urban and technological context, highlighting their crucial role in the dynamics of local communities.

The development of research at EM Normandie Business School can also be seen in the significant increase in research publications in the most prestigious journals such as Human Resource Management, Journal of Business Ethics, Management Science, Journal of Management Studies, Research Policy, Administrative Science Quarterly, etc.

Innovative teaching methods and Artificial Intelligence

Exploiting the potential of Artificial Intelligence to revolutionise the way we learn and teach, and creating learning environments that are adapted to our needs, while ensuring respect for ethics. EM Normandie Business School has already got to grips with this issue by launching the ‘WARD’ platform: the first application in the world of Grandes Écoles based on Artificial Intelligence. WARD is a tailor-made tool that can be accessed anywhere and at any time, enabling students to play an active role in their career path, their progress and their employability. The application will also eventually be available to graduates.

With its QUALIA EdTech department, EM Normandie Business School is constantly exploring new ways of learning that are ever more immersive, interactive, fun and gamified. Augmented reality, 3D printing, robotics, artificial intelligence: technology is integrated into every aspect of learning. It is also used as a department for academic excellence in the Métis Lab.