Post-master degree (MS®) Marketing, Communication and Agrifood Engineering

After a 4 or 5-year Degree

MS Marketing, Agri-food product communication and engineering

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New food trends, Big Data, or even marketing, there is no shortage of challenges for the agri-food industry to accompany the evolution of this industry and promote its values to consumers.
This training course has been designed with and for companies in the food sector. It aims to train experts in the food industry food industry in the fields of marketing, communication and and sales by developing three main skills: Innovation, Digital and International.

Guillaume Paillard

Head of export Zone Asia, Champagne Laurent-Perrier

He tells us how he became Head of export Zone Asia. A childhood dream come true! Travels, discoveries... in Japan and South Korea.

Level

6-year diploma

Campus

Partner universities

Language

French

Rythm

On-site

Classement

4th in Eduniversal's national ranking

Strong Points
Programme
Admission
Career
Tuition fees and funding

Programme highlights

A double competence, managerial and scientific, thanks to the partnership between an engineering school and a business school
Teaching provided by professionals from the agri-food sector (consultants, experts and company managers)
Professional training alternating between missions and challenges in companies, business dating, professional conferences, etc.

With more than 170 billion euros in annual revenues, the Food Industry is a major player in France, Europe, in the Middle East and throughout the world. Normandy, a historically agricultural region and agri-food industry is a land of exceptional hospitality for cooperatives, SMEs and agri food business mutlinationals. Based on a field pedagogy, this post-master degree provides future executives of the agri-food sector with dual Marketing and Scientific competence, which is essential to respond to this industry’s issues, and trains tomorrow’s decision-makers in an inspired, involved, social, and innovative way.

Laetitia CONDAMIN and Tarek ABID
Academic Directors

Programme

The coursework takes place on the UniLaSalle campus in Mont-Saint-Aignan, near Rouen.

The programme values the link between academic theoretical input and real case studies, which enable you to develop the analytical skills and the detached viewpoint required of future experts in the agri-food business.

Semester 1
ACQUISITION OF KNOWLEDGE
An elective of your choice

For students with an engineering background:

Marketing of agri-food products

Customer Relationship Management (CRM)

Global Key Account Manager

Brand strategy

For students with a business/management background:

Overview of certifications and standards in the food industry

Food quality and risk management

Food science
DEVELOPMENT AND IMPLEMENTATION OF AN OPERATIONAL MARKETING PLAN
Design and development of offline operational marketing plans

Management of offline operational marketing plans for food products and brands
DEVELOPMENT AND IMPLEMENTATION OF A DIGITAL MARKETING PLAN
Defining the communication and digital marketing strategy of a food brand

Managing the communication and digital marketing strategy of a food brand
FOOD MARKET MONITORING AND RESEARCH
New food trends

CSR and sustainable marketing

Consumer and retailer panels

Semester 2
DESIGN, DEVELOPMENT AND MARKETING OF INNOVATIVE AGRI-FOOD PRODUCTS
Design and/or adaptation of an innovative food product

Definition and implementation of the commercial strategy of a food product
MANAGEMENT OF A TEAM/ MARKETING DEPARTMENT
Cost analysis for food project

Collective management practices

Supply chain management

Agile project management

Integrative projects

Career Path

PROFESSIONAL THESIS

INTERNSHIP

Professional experience

Serious Game, Markstrat® Simulation, focused on the marketing strategy of a company in the B2C sector.
2-week in-company challenge: propose a marketing strategy for a company in the food sector.
5-week in-company assignment: working in groups on a real company problem. Depending on the year, the themes are: developing a new range of food products, creating a co-branding offer for a champagne brand, proposing a marketing strategy for a new agri-food brand (or for a company in the social and solidarity economy).
6-month internship, in France or abroad.
Professional thesis or dissertation.

Evaluation criteria for the course

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

Admission

Admission mode

Selection based on application file and individual motivation interview.
User's guide for application form

I apply to this programme

Eligibility for application

The programme is open to students holding the following degrees:

Master's degree or equivalent ("Bac+ 5" or 5 years after secondary education / Baccalaureate)
4-year undergraduate degree with 3 years of professional experience (internships excluded).
If French is not the candidate’s first language, a language certification (DELF/DALF = C1)
Exceptionally the admissions board may accept applications that do not meet the formal criteria listed above but appear exceptional on other aspects (academic excellence, community work, international experience, internships, etc.)

Admission procedur

Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.

Application

Supporting documents required for the application:

your CV,
your most recent diploma,
your transcripts from previous years and your certificate of enrolment for the current year,
your covering letter,
a copy of your ID (front and back) or passport,

In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Additional information for funded applicants

Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.

Well-being and Inclusion

Inclusion of students with disabilities

For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.

Information and contact

Career

General information about the employment market

The factory of the future, marketing 4.0, innovation management, new food uses, consumers... this is a real revolution for the food industry.

Careers in Food:

Brand Manager
Category Manager
Head of Operational Marketing and Communication
Head of Cross-Channel Marketing
Social Media Marketing Manager
Project Manager
Head of Communication
Trade Marketing
Head of Development

Statistics based on the professional integration survey of 2023 for the 2022 graduates. Average gross calculated on the basis of the last 3 graduating classes (2020, 2021 and 2022).

Net employment rate: 80%.
93% are in permanent employment
75% of working students found a job before graduation
100% of active graduates found a job in less than 6 months
90% are satisfied with their first job
Average gross annual salary with bonuses: €40,642

Examples of food companies where our graduates work

Fleury Michon, Herta, Blédina, Agricultures & Territoires (Chambres d'agriculture)

Tuition fees and funding

Agri-Food Science Post-master degree tuition fees

Tuition Fees for 2025-2026

MS Marketing, Communication & Agrifood Engineering : €12,500
Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
€50 charged to candidates in order to study their profile
The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €103, by connecting to the dedicated plaftorm.

Fees for students enrolling for the first time in 2025.

Fundings
Various options are offered to students to fund their studies:
Grants: Campus France

Country of origin scholarships for international students

Paid student jobs offered by the School’s Junior Enterprise and Jobs Services
Discover all funding solutions via our online tool
International payment methods
We are a partner of the Flywire platform
This online tool facilitates the procedures of international students by offering the following services:

Online tracking of transfers

Payment in the national currency, which reduces costs

Choice of many payment methods
Access the payment tool