Post-master degree (MS®) Marketing, Communication and Agrifood Engineering

The coursework takes place on the UniLaSalle campus in Mont-Saint-Aignan, near Rouen.

The programme values the link between academic theoretical input and real case studies, which enable you to develop the analytical skills and the detached viewpoint required of future experts in the agri-food business.

Courses

Analysis of the food market and assessment of its development potential

• Monitoring and strategic analysis of food markets
• Design and construction of an ad hoc research strategy
• Formulation of managerial recommendations for the implementation of a marketing strategy

Development and management of marketing strategies for food products and brands

• Defining and designing a marketing strategy
• Managing a portfolio of food products
• Definition and management of marketing plans for food products
• Drawing up and managing communication campaigns for food brands

Developing and marketing innovative food products

• Identifying sustainable innovation alternatives for a food product
• Designing and/or adapting a food brand product or product range
• Assessing the attractiveness of a new food product development project
• Defining and implementing the commercial strategy for a food product or product range

Managing marketing teams from a sustainability perspective

• Ethics and sustainability in food marketing
• Internal communication and sustainability
• HR roles of the manager

Solving complex marketing and managerial problems in the food sector

• Strategic problematisation
• Research methodology
• Communication of results

Professional experience

• Serious Game, Markstrat® Simulation, focused on the marketing strategy of a company in the B2C sector.
• 2-week in-company challenge: propose a marketing strategy for a company in the food sector.
• 5-week in-company assignment: working in groups on a real company problem. Depending on the year, the themes are: developing a new range of food products, creating a co-branding offer for a champagne brand, proposing a marketing strategy for a new agri-food brand (or for a company in the social and solidarity economy).
• 6-month internship, in France or abroad.
• Professional thesis or dissertation.

Admission mode

Selection based on application file and individual motivation interview.
User's guide for application form

Eligibility for application

The programme is open to students holding the following degrees:

• Master's degree or equivalent ("Bac+ 5" or 5 years after secondary education / Baccalaureate) 
• 4-year undergraduate degree with 3 years of professional experience (internships excluded).
• If French is not the candidate’s first language, a language certification (DELF/DALF = C1)
• Exceptionally the admissions board may accept applications that do not meet the formal criteria listed above but appear exceptional on other aspects (academic excellence, community work, international experience, internships, etc.)

Admission procedur

1. Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
2. Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
3. Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.

Application

Supporting documents required for the application:

• your CV,
• your most recent diploma,
• your transcripts from previous years and your certificate of enrolment for the current year,
• your covering letter,
• a copy of your ID (front and back) or passport,

In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Additional information for funded applicants

Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.

General information about the employment market

The food industry is undergoing a revolution with the emergence of the factory of the future, which optimises production thanks to new technologies. Marketing 4.0 is transforming interaction with consumers, while innovation management is becoming crucial to anticipate new trends. New food uses are emerging, responding to concerns about health, sustainability and traceability. Finally, consumers, who are more demanding and responsible, are redefining market expectations. In this context, recruiters are looking for profiles capable of adapting quickly and contributing to innovation in a constantly changing environment.

Careers in Food:

• Brand Manager
• Category Manager
• Head of Operational Marketing and Communication
• Head of Cross-Channel Marketing
• Social Media Marketing Manager
• Project Manager
• Head of Communication
• Trade Marketing
• Head of Development

Statistics based on the professional integration survey of 2024 for the 2021, 2022 and 2023 graduates.

• Net employment rate: 82%.
• 69% of working students found a job before graduation
• 100% of active graduates found a job in less than 6 months
• 86% on permanent contracts
• 86% are satisfied with their first job
• Average gross annual salary with bonuses: €48,340

Examples of food companies where our graduates work

Fleury Michon, Herta, Blédina, Agricultures & Territoires (Chambres d'agriculture)

Agri-Food Science Post-master degree tuition fees

Tuition Fees for 2025-2026

• MS Marketing, Communication & Agrifood Engineering : €12,500
  Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
• €50 charged to candidates in order to study their profile
• The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €105, by connecting to the dedicated plaftorm.

Fees for students enrolling for the first time in 2025.