Master of Science (MSc) Artificial Intelligence for Marketing Strategy

After a 3 or 4-year Degree


This is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.

Through a combination of marketing fundamentals and technical expertise, the MSc Artificial Intelligence for Marketing Strategy provides expertise in the field of Artificial Intelligence applied to marketing to enable you to play a major role in business performance.

Learn how to use the full power of AI to improve marketing strategy and decision-making within an organisation. Use AI techniques and tools to analyse and improve consumer engagement.

Developed in partnership with the EPITA engineering school, program not accredited by AACSB

5-year degree
  • Strong Points
  • Programme
  • Admission
  • Career
  • Tuition fees and funding

Programme highlights

    1. Joint training by a major Engineering School and a prominent Business School (both French “Grande Écoles”).
    2. Programme fully taught in English
    3. Skills in both marketing and Artificial Intelligence.
    4. A professional training trip to Dublin to find out more about Big Tech.

    Our cutting-edge programme in Artificial Intelligence will provide marketing strategists the ability to apply innovative and disruptive technologies, better enabling an organisation to create, predict and fulfil market demand. Graduates will support and empower managers by providing them with enhanced decision-making processes engaging the most innovative "martechs".

    Rabih HADDAD
    Academic Director
    Director of International Programmes, EPITA

    This programme is designed for the leaders of hyper-performing organisations. It unifies the science and practice on leveraging the power of artificial intelligence in achieving superior marketing results. The most successful future managers will master the technological advancements to transform the way we do business and deliver value across the world. Remember, this era will be dominated by those who excel in human-technology interaction. So, welcome to enjoy this journey of becoming the masters of Artificial Intelligence for Marketing Strategy.

    Mohammed Hichame Benbitour
    Academic Director
    Assistant professor in logistic, EM Normandie


    The Master of Science in Artificial Intelligence programme

    The programme provides a comprehensive overview of Artificial Intelligence, and the challenges of applying it to the marketing sector.

    • Semester 1

      Cultural Integration

      • Cultural Integration Workshop
      • French Language Programme MSc (A1)

      Foundation in Marketing

      • Operational Marketing Concepts
      • Strategic Marketing Principles

      Management and Soft Skills

      • Multi-cultural Management
      • Global Leadership
      • Web Project Management

      Technical Foundation

      • Data Privacy by Design
      • Mathematics for Data Science
      • Python and Algorithm Workshop: Initiation
      • Technical Orientation and Computer Literacy
      • Introduction to Computer Science
    • Semester 2

      Business Exposure

      • French Language Programme MSc (A2)
      • Learning Trip to Dublin
      • The Ethics of Artificial Intelligence

      Data Science

      • Data Visualization
      • Introduction to Deep Learning
      • Introduction to Machine Learning

      Digital Marketing

      • Customer Relationship Management (CRM)
      • Introduction to Gamification, Augmented Reality and Virtual Reality
      • Introduction to User Experience and Bots
      • Search Engine Advertising Principles (SEA)
      • Search Engine Optimization Principles (SEO)
      • Digital Public Relations

      Management and Soft Skills

      • Communication for Leaders
      • Legal
      • Research Methodology #1
    • Semester 3

      Applications of Artificial Intelligence

      • Computer Vision and Image Analysis
      • Natural Language Processing Applications
      • Recommender System

      Artificial Intelligence for Marketing

      • AI for Customer Relationship Management (CRM)
      • Artificial Intelligence in UE and Bots Implementation
      • DMP, Predictive Analysis, Data Intelligence and KPI (Analytics)
      • Gamification, Augmented Reality and Virtual Reality Workshop using AI

      Business Exposure

      • Dissertation
      • End of Programme Project

      Management and Soft Skills

      • French Language Programme MSc (A2-B1)
      • Negotiation
      • Research Methodology #2
    • Semester 4


  • Evaluation criteria for the course

    All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.


    Admission process

    Selection based on application and individual interview.

    Admission requirements

    The programme is open to:

    • Students who hold a three-year or four-year bachelor degree, or an equivalent level study

    No English language test score is required for students with a degree from an English-speaking university. For other applicants, the following language requirements apply: TOEIC 790, IELTS 6, TOEFL 83.

    Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information:

    Admission Procedure

    1. Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
    2. Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
    3. Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.

    List of required items

    • CV
    • Passport
    • University transcript
    • Pass certificate for Bachelor's degree or equivalent
    • Pass certificate for Baccalaureate diploma or equivalent
    • Two letters of recommendation
    • Motivation letter

    In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

    Additional information for funded applicants

    Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.

  • Well-being and Inclusion

    Inclusion of students with disabilities

    For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.

Career opportunities after the Master of Science in Artificial Intelligence

    After your training in digital marketing, you will have access to functions such as :

    • Data Enabler
    • Data Visualisation Consultant
    • Marketing Data Analyst
    • Entrepreneur
    • Customer intelligence manager
    • E-marketer
    • Operational researcher
    • Business Intelligence Consultant
    • Data Manager
    • Data Analyst
    • Data Strategist
    • Data Planner
    • Marketing Scientist
    • Big Data Consultant
    • Data Scientist
    • Marketing Strategist
    • Expert/Analyst in marketing analysis/marketing research/ CRM/credit analysis
    • Business Data Analyst

    Artificial Intelligence professions

    The jobs in the artificial intelligence sector, although sometimes considered as "new jobs", offer excellent professional opportunities.

    The data scientist and the data analyst are in charge of analysing mass data (Big data) by designing programmes to collect and exploit this data. In the case of artificial intelligence, these professionals play a major role because the diversity of this data will make artificial learning effective.

    The role of the data planner is to interpret consumer data in order to develop strategic recommendations.

    The economic intelligence consultant accompanies or advises managers on the methods of collecting, analysing and exploiting information in order to guide the company's strategic decisions.

    There are many opportunities in the field of artificial intelligence.

    Skills developed during the Artificial Intelligence training

    • Utilise Artificial Intelligence techniques and tools to improve the consumer engagement experience by creating relevant buyer profiles based on KYC “Know Your Customer” concepts.
    • Apply Artificial Intelligence to monitor and analyse social engagement activity to assist in understanding the market’s perception of a brand.
    • Employ Artificial Intelligence to provide the company with relevant, timely and precise customer service and social media interaction.
    • Engage Artificial intelligence in content optimisation to boost the visibility and drive traffic to brands websites, building a highimpact content strategy.
    • Exploit computer vision to revolutionise the visual engagement strategy.


Tuition fees and funding

    Tuition Fees for 2024-2025

    • Application fee: €60
    • Cost of programme: €19,400 (including a week-long visit to Dublin)
    • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €100, by connecting to the dedicated plaftorm.
    • Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.

    Fees for students enrolling for the first time in 2024.

  • Fundings

    Various options are offered to students to fund their studies:

  • International payment methods

    We are a partner of the Flywire platform

    This online tool facilitates the procedures of international students by offering the following services:

    • Online tracking of transfers
    • Payment in the national currency, which reduces costs
    • Choice of many payment methods
    Rhea Shivan

    Rhea SHIVAN

    Admission officer

    India, Pakistan and Sri Lanka


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