Master of Science (MSc) Artificial Intelligence for Marketing Strategy

After a 3 or 4-year Degree

Master of Science Artificial Intelligence for Marketing Strategy

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This is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.

Through a combination of marketing fundamentals and technical expertise, the MSc Artificial Intelligence for Marketing Strategy provides expertise in the field of Artificial Intelligence applied to marketing to enable you to play a major role in business performance.

Learn how to use the full power of AI to improve marketing strategy and decision-making within an organisation. Use AI techniques and tools to analyse and improve consumer engagement.

Developed in partnership with the EPITA engineering school, program not accredited by AACSB

Salime Nassur

Founder and director of Maars and former marketing director at Google

A graduate of EM Normandie in 1997, Salime Nassur is founder and director of Maars. Discover his testimony.

Level

5-year degree

Campus

Paris

Language

English

Rythm

On-site

Strong Points
Programme
Admission
Career
Tuition fees and funding

Programme highlights

Joint training by a major Engineering School and a prominent Business School (both French “Grande Écoles”).
Programme fully taught in English
Skills in both marketing and Artificial Intelligence.
A professional training trip to Dublin to find out more about Big Tech.

Our cutting-edge programme in Artificial Intelligence will provide marketing strategists the ability to apply innovative and disruptive technologies, better enabling an organisation to create, predict and fulfil market demand. Graduates will support and empower managers by providing them with enhanced decision-making processes engaging the most innovative "martechs".

Rabih HADDAD
Academic Director
Director of International Programmes, EPITA

This programme is designed for the leaders of hyper-performing organisations. It unifies the science and practice on leveraging the power of artificial intelligence in achieving superior marketing results. The most successful future managers will master the technological advancements to transform the way we do business and deliver value across the world. Remember, this era will be dominated by those who excel in human-technology interaction. So, welcome to enjoy this journey of becoming the masters of Artificial Intelligence for Marketing Strategy.

Mohammed Hichame Benbitour
Academic Director
Assistant professor in logistic, EM Normandie

Programme

The Master of Science in Artificial Intelligence programme

The programme provides a comprehensive overview of Artificial Intelligence, and the challenges of applying it to the marketing sector.

Semester 1
Cultural Integration
Cultural Integration Workshop

French Language Programme MSc (A1)
Foundation in Marketing
Operational Marketing Concepts

Strategic Marketing Principles
Management and Soft Skills
Multi-cultural Management

Global Leadership

Web Project Management
Technical Foundation
Data Privacy by Design

Mathematics for Data Science

Python and Algorithm Workshop: Initiation

Technical Orientation and Computer Literacy

Introduction to Computer Science

Semester 2
Business Exposure
French Language Programme MSc (A2)

Learning Trip to Dublin

The Ethics of Artificial Intelligence
Data Science
Data Visualization

Introduction to Deep Learning

Introduction to Machine Learning
Digital Marketing
Customer Relationship Management (CRM)

Introduction to Gamification, Augmented Reality and Virtual Reality

Introduction to User Experience and Bots

Search Engine Advertising Principles (SEA)

Search Engine Optimization Principles (SEO)

Digital Public Relations
Management and Soft Skills
Communication for Leaders

Legal

Research Methodology #1

Semester 3
Applications of Artificial Intelligence
Computer Vision and Image Analysis

Natural Language Processing Applications

Recommender System
Artificial Intelligence for Marketing
AI for Customer Relationship Management (CRM)

Artificial Intelligence in UE and Bots Implementation

DMP, Predictive Analysis, Data Intelligence and KPI (Analytics)

Gamification, Augmented Reality and Virtual Reality Workshop using AI
Business Exposure
Dissertation

End of Programme Project
Management and Soft Skills
French Language Programme MSc (A2-B1)

Negotiation

Research Methodology #2

Semester 4

Internship

Evaluation criteria for the course

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

Admission

Admission process

Selection based on application and individual interview.

Admission requirements

The programme is open to:

Students who hold a three-year or four-year bachelor degree, or an equivalent level study

No English language test score is required for students with a degree from an English-speaking university. For other applicants, the following language requirements apply: TOEIC 790, IELTS 6, TOEFL 83.

Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.

Admission Procedure

Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.

List of required items

CV
Passport
University transcript
Pass certificate for Bachelor's degree or equivalent
Pass certificate for Baccalaureate diploma or equivalent
Two letters of recommendation
Motivation letter

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Additional information for funded applicants

Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.

Well-being and Inclusion

Inclusion of students with disabilities

For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.

Information and contact

Career opportunities after the Master of Science in Artificial Intelligence

After your training in digital marketing, you will have access to functions such as :

Data Enabler
Data Visualisation Consultant
Marketing Data Analyst
Entrepreneur
Customer intelligence manager
E-marketer
Operational researcher
Business Intelligence Consultant
Data Manager
Data Analyst
Data Strategist
Data Planner
Marketing Scientist
Big Data Consultant
Data Scientist
Marketing Strategist
Expert/Analyst in marketing analysis/marketing research/ CRM/credit analysis
Business Data Analyst

Artificial Intelligence professions

The jobs in the artificial intelligence sector, although sometimes considered as "new jobs", offer excellent professional opportunities.

The data scientist and the data analyst are in charge of analysing mass data (Big data) by designing programmes to collect and exploit this data. In the case of artificial intelligence, these professionals play a major role because the diversity of this data will make artificial learning effective.

The role of the data planner is to interpret consumer data in order to develop strategic recommendations.

The economic intelligence consultant accompanies or advises managers on the methods of collecting, analysing and exploiting information in order to guide the company's strategic decisions.

There are many opportunities in the field of artificial intelligence.

Skills developed during the Artificial Intelligence training

Utilise Artificial Intelligence techniques and tools to improve the consumer engagement experience by creating relevant buyer profiles based on KYC “Know Your Customer” concepts.
Apply Artificial Intelligence to monitor and analyse social engagement activity to assist in understanding the market’s perception of a brand.
Employ Artificial Intelligence to provide the company with relevant, timely and precise customer service and social media interaction.
Engage Artificial intelligence in content optimisation to boost the visibility and drive traffic to brands websites, building a highimpact content strategy.
Exploit computer vision to revolutionise the visual engagement strategy.

Tuition fees and funding

Tuition Fees for 2025-2026

Application fee: €60
Cost of programme: €19,400 (including a week-long visit to Dublin)
The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €103, by connecting to the dedicated plaftorm.
Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.

Fees for students enrolling for the first time in 2025.

Fundings
Various options are offered to students to fund their studies:
Grants: Campus France

Country of origin scholarships for international students

Paid student jobs offered by the School’s Junior Enterprise and Jobs Services
Discover all funding solutions via our online tool
International payment methods
We are a partner of the Flywire platform
This online tool facilitates the procedures of international students by offering the following services:

Online tracking of transfers

Payment in the national currency, which reduces costs

Choice of many payment methods
Access the payment tool