Your marketing degree in a world-renowned Business School

Digital marketing allows you to enter into a relationship with customers or prospects on the Internet with a view to introducing them to products or services and, ultimately, increasing the visibility of a brand among targeted audiences. Webmarketing concerns all marketing activities deployed online on all digital channels: websites (showcase site, e-commerce or blog), social networks, digital advertising, e-mail campaigns, etc.

A rapidly evolving field

Thanks to the development of digital tools in recent years, it is now possible to deliver the right message, at the right time, to the right person by activating the appropriate marketing levers and personalising the content as much as possible according to the profile of the Internet user.

EM Normandie, a member of the French Conférence des Grandes Écoles (CGE) and holder of the prestigious international accreditations EQUIS, AACSB and AMBA, offers a wide range of programmes specialising in digital marketing.
Your digital marketing training with the Master in Management
- Join a world-renowned Business School
  
  Benefit from innovative and interactive teaching methods, an international and multicultural environment and a close relationship with the business world which guarantees your employability at the end of the programme.
  
  Build a career path that suits you, do a dual degree in partnership with one of the 200 universities over the world and discover the field of marketing through subjects such as marketing approach, New Trends in Marketing, Sensory Marketing Application...
- During your master, specialise in the field of marketing:
  
  Learn how to implement a digital strategy as a whole and develop expertise in marketing and communication tools.
  
  In the 1st year (M1), choose one of the pre-specialisations "Marketing", which include courses on marketing, sales and the use of digital technology in these sectors.
  
  In the final year (M2), add a marketing dimension to your CV by choosing a specialisation in French or English in digital communication, marketing and/or sales.
- des Business School triplement accréditées EQUIS, AACSB et AMBA
- du classement des Écoles Post Bac au niveau national
- du cursus possible à l'international
Discover all the M2 specialisations
The "Digital Business" option of the Bachelor International Management

The Bachelor International Management allows you to acquire all the knowledge, the openness to the world and the experience necessary to quickly start your career in just 3 years.

This programme, ranked in the Top 5 of the best Bachelors in multiple national rankings, is available 100% in English and prepares you for the role of operational middle manager as soon as you leave school thanks to the numerous work placements in companies and international experiences.

Build a career path that suits you and specialise in your preferred field by choosing one of the three options offered in the 3rd year: with the Digital Business option, become an expert in business development and digital tools with courses such as: Digital marketing applications, Internet law and cybersecurity and E-commerce operations.
Discover the Bachelor International Management
The postgraduate programmes in digital marketing

Testimonies

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The digital professions
- New ways of communicating
  
  For more than a decade, the introduction of digital has revolutionised the marketing and communication sectors. In particular, it has had an impact on the way in which customers are approached via digital channels: websites, emailing, social networks, etc.
  
  Amongst the most popular jobs, we find that of product manager, this "company manager" who manages his brand or his product and who coordinates all these stakeholders around his project. With the strong emergence of data and digitalisation, there are other more specific jobs such as research manager, data analyst, community manager, event manager, etc., whether in a company or a communications agency.
- Examples of career opportunities
- Round table on digital professions
  Find out more about the round table on careers in marketing and communication, with Laëtitia Condamin, professor at EM Normandie and two graduates working in the marketing field:
  - Laëtitia Condamin: Professor at EM Normandie specialising in marketing
  - Pierre Darbeaud: Marketing Manager at Peopulse, 2018 Graduate
  - Marion Lecamus: Marketing Product Manager at Relais et Châteaux, 2017 Graduate
  Round table on digital professions
- Mastering Luxury Management at EM Normandie
  
  EM Normandie offers specialized Luxury Management courses, equipping students with the skills to develop, market, and manage luxury goods and services. Our approach emphasizes understanding customer expectations and embracing luxury industry values, blending business acumen with cultural appreciation.
  
  With a focus on heritage, innovation, and digitalization, our comprehensive education prepares students to excel in the dynamic luxury market. Located in France, a global luxury hub, our programs provide a unique opportunity to learn from industry leaders and immerse oneself in the rich cultural heritage of luxury brands.
  
  Learn more about our specialised programmes in Luxury

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See all the frequently asked questions

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