Presentation
Liling Sun, Assistant Professor in Marketing, joined EM Normandie in 2024. She holds a Ph.D. in Management Sciences from the University Toulouse Capitole, obtained in 2022, with a thesis focused on enhancing customer experience through the customer journey via augmented reality (AR). Her research revolves around the application of new technologies in marketing and optimizing customer experience through technological advancements. Prior to transitioning to academia, she gained rich professional experience in project management on an international scale, particularly in the construction and international trade sectors.
Professional experience
Since 2024 : Assistant Professor in marketing, EM Normandie
2021-2023 : Assistant Professor in Marketing, Toulouse Business School
2019-2021 : Research Assistant, Université de Toulouse Capitole
2017-2019 : Research Assistant, Toulouse Business School
Département
Marketing
Matières enseignées
Brand development
E-commerce
Digital Marketing
Marketing Fundamentals
Diplômes
2022 : PhD in Marketing, Université de Toulouse Capitole