Presentation
Magali Jara is an Associate Professor of marketing and she joined EM Normandie in 2024. She holds a PhD from the Université de Rennes 1, awarded in 2008 and an accreditation to supervise research (HDR) from the Nantes Université, awarded in 2020. Her research is dealing with retail brand equity, click and collect system, organic and local products. Magali Jara has published articles in top journals such as International Journal of Production Economics, Journal of Retailing and Consumer Services, Journal of Services Marketing.
Professional experience
Since 2024 : Associate Professor in Marketing, EM Normandie
2011-2024 : Associate Professor, Université de Nantes
Département
Marketing
Matières enseignées
E-commerce
International Negotiation
International Project Management
Digital Marketing
Strategic Marketing
Diplômes
2020 : HDR, Université de Nantes ; 2008 : PhD in Management Science, Université de Rennes 1