Making sustainable mobility your business’ conference on 1 October 2024 on the EM Normandie Business School Caen campuses

EM Normandie Business School, a member of the ‘Agir Ensemble Caen‘ scheme, is organising a conference entitled ‘Making sustainable mobility your business’ on its Caen campuses on Tuesday 1st October at 5pm. This initiative is part of Caen's Sustainable Mobility Week, which runs from 30 September to 4 October 2024.

The carbon footprint of a French person is currently 8.5 tonnes of CO2 per year. The aim is to reduce it to less than 2 tonnes per person by 2100 so as not to exceed 2 degrees of global warming. Transport accounts for 25% of France's carbon footprint. In order to support the rapid and significant need to reduce the footprint caused by transport, society must equip itself with substantial resources, which will have to be made available to all players in the regions. Businesses therefore have a main area of study to play in this transition towards more sustainable mobility for both citizens and goods.

Sustainable mobility and business: what models, what challenges, what future?

EM Normandie Business School invites all those interested in the theme of sustainable mobility and business to attend this conference led by Ivan LE METEIL, Sustainable Development Project Manager at EM Normandie in the presence of :

• Julien CASSEGRAIN, Co-CEO of O2m and graduate of EM Normandie Business School. O2m is a consultancy and engineering group founded in 2008, specialising in accelerating environmental innovation projects, ecological transition and sustainable performance for companies and professional organisations in the agricultural, manufacturing and construction sectors.)
• Anne LARROQUETTE, ESG / CSR / CSR Expert at O2m. Previously CSR and Compliance Director of an agricultural and agri-food cooperative group, she has over 20 years' experience in structuring, leading and promoting CSR initiatives in international groups in the agri-food and industrial sectors.

Participants will discuss the following topics:

• What is the current market for sustainable mobility and what are consumers' needs?
• What are the innovative business models and technologies?
• How and why should we work with local players?
• What does the future hold for mobility?

This event is part of Caen's Sustainable Mobility Week, running from 30 September to 4 October 2024. The aim is to raise public awareness of sustainable mobility from a variety of angles (technical, business, health, etc.):

• Episode 1 - Health / Nutrition Day ‘Adapting nutrition to active travel’ Monday 30 September at 11.30am - Campuses 5 - RU CROUS - Caen
• Episode 2 - Business Day ‘Making sustainable mobility your business’ Tuesday 1 October at 5pm - Campususes 4 - EM Normandie Business School - 9 rue Claude Bloch - Caen
• Episode 3 - Engineering Day ‘What is tomorrow's mobility? Wednesday 2 October at 10.30am and 2pm - Campususes 2 - ENSICAEN - 6 bd Maréchal Juin - Caen
• Episode 4 - Getting around Caen ‘How do you get around Caen? Thursday 3 October at 11am - Campususes 2 - Université Caen-Normandie Sciences 2-3 - 6 bd Maréchal Juin - Caen