Digital marketing
Luxury marketing professions
The role of marketing is to promote brands and their products. In the luxury sector, it is above all a question of highlighting the exclusivity, values and spirit of a brand. These jobs combine an understanding of the expectations of a high-end clientele with respect for the heritage of luxury brands.
At EM Normandie, we train professionals with genuine expertise in luxury marketing, managers who are perfectly familiar with the standards and characteristics of the luxury industry.
- Luxury marketing manager
- Communication manager
- Luxury product manager
- Public relations manager
- Digital strategy consultant
- Luxury boutique manager
- Luxury events director
Luxury marketing manager
The luxury marketing director develops the overall marketing strategy for a luxury brand. He or she is responsible for the brand's image, its positioning in the market and the management of its communication campaigns.
He or she is responsible for all the brand's communications, both external and internal, and ensures that its identity is preserved in all advertising campaigns and events. He/she manages public relations and partnerships with celebrities and influencers in the luxury sector.
His tasks include :
- Defining and implementing the marketing strategy and communication plans.
- Overseeing the creation of advertising campaigns and promotions that reflect the brand's prestige.
- Analysing market trends to anticipate and meet the needs of a demanding clientele.
- Coordinating the sales teams to ensure consistency between sales and marketing strategies.
Discover the profile of Paul De Traversay, Luxury & Retail Consultant at Adone Conseil
Communication manager
The communications manager designs and implements communications strategies to enhance the image of the brand. They work closely with the media and influencers and organise promotional events.
They develop creative campaigns to enhance their brand. He coordinates product launches with the design and production teams to ensure perfect consistency.
His main tasks include
- Creating and distributing press releases that highlight the exclusivity of the brand.
- Organising events to engage customers and build brand awareness.
- Developing partnerships with key figures in the luxury sector.
- Ensuring consistency of image across all communication platforms.
Luxury product manager
Product managers are responsible for product development in the luxury goods industry. When a product is launched, he or she ensures that it matches the brand's image and is consistent with consumer expectations.
He oversees the product life cycle, from initial conception to market launch. He or she works closely with the creative teams to ensure that a product meets market expectations.
Tasks include
- Analysing market trends to propose innovative products.
- Working with designers and production teams to create products that embody luxury and quality.
- Managing the product life cycle, from conception to marketing.
- Setting prices in line with brand strategy and market expectations.
Public relations manager
Public relations managers in the luxury sector are responsible for conveying a strong image of their brand to the public. To do this, they have to plan and execute elaborate communication strategies, organise dedicated events and develop partnerships with the press.
They must also manage crises, for example on social networks, in order to preserve the brand's reputation. This role requires an excellent understanding of the expectations of luxury consumers, as well as the ability to work in an environment that places great importance on detail and exclusivity.
Key responsibilities include
- Establish strong links with luxury media and influencers.
- Plan and execute communication strategies that reflect the exclusivity of the brand.
- Organise press conferences and media events to promote new collections.
- Monitor the impact of PR campaigns and adjust strategies accordingly.
Digital strategy consultant
Digital strategy consultants help brands to position themselves and innovate on digital platforms. They analyse the latest digital trends in the luxury sector to develop strategies that strengthen the brand's online presence.
Working closely with the marketing and communications teams, he implements well-targeted digital marketing campaigns.
Duties include :
- Studying market trends to identify growth opportunities for the brand.
- Working with teams to integrate digital strategies into their marketing campaigns.
- Optimising the user experience on the brand's various digital channels.
- Defining digital performance objectives and measuring the effectiveness of the strategies implemented.
Luxury boutique manager
The boutique manager is responsible for the day-to-day management of a specialist boutique selling top-of-the-range products. They ensure that the customer experience is impeccable and in line with the brand's image.
They supervise the sales team, manage stocks and ensure that the presentation of products in shop reflects the exclusivity and prestige of the brand. They analyse sales statistics and make the necessary adjustments to maximise customer satisfaction and sales.
Duties include :
- Supervising and training the sales team to ensure high-quality customer service.
- Managing the day-to-day operations of the shop, including stock and product placement.
- Conveying a prestigious brand image to customers.
- Analysing sales performance and taking the necessary action to achieve sales targets.
Luxury events director
The luxury events director is responsible for designing and organising exclusive events for a luxury brand. With original, top-of-the-range services, he or she must offer an experience that is sure to leave a lasting impression.
As director, he or she coordinates all phases of the events, from their conception to their logistical management, ensuring that every detail reflects the prestige and exclusivity of the brand.
His tasks include:
- Designing innovative events that enhance the brand and delight guests.
- Overseeing the logistics of events to ensure that they run smoothly.
- Working with a variety of suppliers and designers to deliver a unique experience.
- Analysing the return on investment of events and their impact on the brand's reputation and sales.
