Growth Hacker: missions, skills, training, salary and career development

In a world where digital transformation is accelerating and online competition is increasingly fierce, the job of Growth Hacker is establishing itself as an essential strategic pillar. Specialising in digital marketing and data analysis, this professional uses innovative techniques to stimulate rapid business growth . By exploiting new technologies and optimising marketing campaigns, the Growth Hacker plays a crucial role in acquiring and retaining users. Their expertise is essential for navigating the digital ecosystem and ensuring that organisations remain competitive in the global marketplace.

Description of the Growth Hacker job

The Growth Hacker is a key professional in the field of digital marketing, specialising in the rapid and sustainable growth of businesses through innovative strategies. They use webmarketing and digital communication techniques to maximise visibility and the acquisition of new users. By combining data analysis, creativity and technology, the Growth Hacker optimises digital marketing campaigns to achieve growth objectives.

What is the role and mission of a Growth Hacker?

Digital strategy and optimisation

The Growth Hacker develops and implements digital marketing strategies to increase visibility and user engagement. They use tools such as Google Adwords, Facebook Ads and LinkedIn to reach their targets. By creating optimised landing pages and using SEO and SEA techniques, he increases traffic and conversions on the company's website.

Data analysis and performance management

One of the Growth Hacker's main roles is to analyse data to measure the effectiveness of campaigns. They use monitoring and dashboard tools to track key performance indicators (KPIs) and optimise campaigns in real time. Using advanced marketing techniques, they identify growth levers and propose corrective action to maximise return on investment (ROI).

Inbound marketing and loyalty

Growth Hackers develop inbound marketing strategies to attract and convert qualified prospects. They create engaging content and use community management to strengthen customer relations and improve the user experience. Using retargeting and marketing automation techniques, they ensure customer loyalty and maximise their long-term value.

Innovation and hacking

The Growth Hacker is constantly experimenting with new methods to stimulate growth. They use growth hacking techniques to test and iterate rapidly, exploiting new technologies and market trends. Working with technical and marketing teams, they develop innovative solutions to overcome challenges and exploit growth opportunities.

Tools and technologies used by the Growth Hacker

Analysis and reporting tools

Tools such as Google Analytics, Hootsuite and HubSpot are essential for tracking campaign performance, analysing data and generating detailed reports.

Marketing automation tools

Platforms such as Mailchimp, Marketo and ActiveCampaign can be used to automate email, SEO and social media campaigns.

SEO and search engine optimisation tools

Tools such as Ahrefs, SEMrush and Moz are used to optimise natural referencing, identify relevant keywords and improve search engine awareness.

What skills do you need to be a good Growth Hacker?

Professional skills:

• Mastery of digital marketing tools: SEO, SEA, CRM, marketing automation.
• Data analysis: Ability to interpret data and use analysis tools.
• Technical skills: Knowledge of programming languages and automation tools.
• Content strategy: Ability to create and manage engaging content for different platforms.

Personal skills:

• Creativity and innovation: Ability to develop unique strategies to solve complex problems.
• Analytical: Ability to make decisions based on rigorous data and analysis.
• Adaptability: Ability to adapt quickly to new trends and technologies.
• Communication: Ability to explain technical concepts and results clearly.

What are the current challenges facing a Growth Hacker?

Digitalisation and digital transformation

Digital transformation continues to evolve, and the Growth Hacker must constantly adapt to new technologies and changes in consumer behaviour.

Data security and compliance

With the increase in cyber attacks and data protection regulations, ensuring the security and compliance of marketing campaigns is a priority.

How to become a Growth Hacker

Education and training

To become a Growth Hacker, it is advisable to study digital marketing, data analysis or business. Business schools such as EM Normandie offer programmes specialising in digital marketing and growth hacking.

• MBA in digital marketing: for an in-depth understanding of digital strategies and tools.
• Webmarketing training: To master the techniques and tools specific to online marketing.
• Certifications: Google Analytics, HubSpot, and other recognised digital marketing certifications.

EM Normandie offers courses tailored to this profession, in particular the MSc Artificial Intelligence for Marketing Strategy. This course provides the skills in data science, machine learning and data analysis needed to become a successful Growth Hacker.

Professional experience

Previous experience as a digital project manager, community manager or marketing manager is often necessary. Working in start-ups or digital agencies can offer valuable growth hacking experience.

What are the career prospects for a Growth Hacker?

• Progression to the position of Marketing Director or Chief Growth Officer (CGO).
• Opportunities in start-ups, large technology companies or specialist agencies.
• Possibility of becoming a digital strategyconsultant or setting up your own digital marketing agency.

What does a Growth Hacker earn?

The salary of a Growth Hacker varies according to experience, industry and location.

• Beginner: Gross monthly salary (approx.): €3,000 - €5,000
• 2-5 years' experience: Gross monthly salary (approx.): €5,000 - €7,500
• 5+ years' experience: Gross monthly salary (approx.): €8,000 and more

In what field does a Growth Hacker work?

A variety of employers:

• Start-ups and scale-ups: Fast-growing companies requiring rapid growth strategies.
• Large technology companies: Organisations with major digital marketing needs.
• Digital marketing agencies: Specialist companies offering growth hacking services to various clients.

Main areas of expertise :

• E-commerce: Optimising online sales and user experience.
• Technology and SaaS: User growth and customer loyalty.
• Financial Services: Customer acquisition and optimisation of marketing campaigns.

In summary

The Growth Hacker profession is essential for ensuring the rapid and sustainable growth of businesses in a constantly evolving digital environment. By combining technical, analytical and creative skills, the Growth Hacker develops and implements innovative marketing strategies to maximise user visibility, engagement and loyalty. It's a dynamic and strategic role, offering many career opportunities in a variety of sectors, from start-ups to large technology companies.