Formation en management | EM Normandie

Management professions

Management functions play an essential role in corporate performance. They lead teams, coordinate actions within departments and guarantee the achievement of strategic objectives.

At EM Normandie, we train professionals with international management skills in a variety of sectors, from human resources to corporate strategy, marketing and finance.

Examples of functions performed in management

General manager

The general manager oversees all the operations of his company. He coordinates the various departments (sales, marketing, production) to ensure the coherence and efficiency of activities as a whole.

His in-depth understanding of strategic issues enables him to define long-term orientations and steer his company's development.

He is also responsible for the corporate culture as he unites teams around common objectives. He may also be involved in negotiating major strategic partnerships and crisis management.

He is also responsible for the company's culture, uniting teams around common goals.

Human Resources Director (HRD)

The HRD develops recruitment, training and career management strategies for its employees. Aligned with the company's objectives, he or she must oversee talent management procedures and ensure their compliance with labor legislation.

He is responsible for creating a supportive work environment where talent can flourish, express itself and contribute fully to the organization's success. He promotes a positive and inclusive corporate culture. He mediates in the resolution of internal conflicts and plays a central role during organizational changes.

Project manager

The project manager is responsible for planning, executing and monitoring projects within his/her company. He/she coordinates teams and manages the resources (human, financial, etc.) allocated to the project.

The project manager is the guarantor of the company's success.

A real guarantor of the project's success, he makes sure it's delivered on time, on budget and to specification. That's why he anticipates potential risks and adapts the schedule as the project evolves.

On a day-to-day basis, the project manager plans tasks and mobilizes the necessary multidisciplinary teams. He/she ensures effective communication between the organization's various internal and external stakeholders.

The project manager is also responsible for the management of the project.

He also ensures regular reporting on the progress of ongoing projects and the achievement of objectives set by the company.

Strategy consultant

The strategy consultant helps companies identify, analyze and solve complex management and performance problems. Through market analyses and internal audits, he offers strategic recommendations to improve operational efficiency, increase profitability and seize new market opportunities.

Often working on internal transformation and restructuring projects, the consultant works closely with management to steer change and ensure effective implementation of new strategies.

This profession requires a strong ability to analyze situations in their entirety to be able to propose a strategic and operational action plan. It requires a global approach, rigor and great adaptability.

This job requires a strong ability to analyze situations as a whole, to be able to propose a strategic and operational action plan.


An entrepreneur is a business leader who creates his or her own business or develops an existing one. Endowed with a strong capacity for innovation but also an awareness of reality, he or she transforms ideas into viable business opportunities.

As a manager, he is responsible for all aspects related to the proper management and growth of his company. He plans and executes development, financing and marketing strategies, while building long-lasting relationships with partners, investors and customers.

He's also responsible for the management of the company.

Gifted with genuine initiative, creativity and strong resilience in the face of obstacles, he or she must navigate regulatory and competitive environments.

Discover the testimonials of our management graduates


Sectors of activity accessible after a business school

As a recent graduate, you can access a multitude of management functions in a variety of sectors and companies.

Industry, construction

Working as a manager in this sector opens up opportunities for you on international projects, particularly in multinational companies. The industrial sector requires a solid understanding of production processes and safety standards, as well as an ability to innovate and optimize resources.

Trade, distribution and transport

Careers in this sector range from managing logistics and freight transport to optimizing sales and distribution networks. With globalization, this sector obviously offers many opportunities on an international scale.


Working in a start-up offers you the chance to contribute to a company's development and see the direct impact of your actions. These innovative, fast-growing companies are looking for dynamic profiles capable of adapting to constant change and taking initiative.

Finance, banking and insurance

In this sector, you'll find varied opportunities ranging from traditional banking services to innovative FinTechs. These positions require a perfect command of financial markets and the ability to work in complex, regulated environments. This sector offers you opportunities to work internationally or manage international projects.

Consulting and auditing firm

Consulting is an ideal career choice if you're looking to develop expertise in a specific sector and support companies in developing their performance. As a consultant, you'll be able to apply the technical, analytical and strategic skills acquired during your training. Some consulting firms operate on a global scale, opening doors to international projects.

Information technology and innovation

If you love innovation, a career in IT or new technologies could prove particularly rewarding. The tech sector is constantly on the lookout for young graduates capable of bringing an innovative, strategic vision to the table. This sector offers a wide opening to the world, with companies and startups operating on international markets.

Creating or taking over a business

As a business school graduate, you're particularly well prepared to become a company founder or entrepreneur. You've acquired essential skills in management, finance and strategy. Starting or taking over a business can also open doors to international markets, where you can apply your knowledge of international trade and multicultural management.

Marketing and communication

Whether in multinationals, SMEs or communications agencies, career opportunities in France and internationally are vast. Marketing and communications are dynamic fields where digital, creative and strategic skills are highly valued. The hyper-specialization of these professions requires talents capable of adapting to new technologies and measuring the return on investment of marketing campaigns.

Tourism and hospitality

The tourism and hospitality sector offers great opportunities for graduates, whether managing a hotel establishment or developing tourism offerings. This sector is intrinsically international and requires great adaptability, a sense of customer satisfaction and cultural sensitivity. You may also be required to manage events and work in the luxury hotel sector.