

Head of Project Senior Visual Merchandising at Cartier
EM Normandie: laughter and trips
I joined EM Normandie in Year U 3, after completing a a 2-year diploma in Commercial Unit Management (MUC). I will always remember my first orientation week-end. It was up to the level of the three years that were to follow!
I will always remember my first orientation week-end.
A passion for merchandising
During a first work placement in a ready-to-wear menswear boutique, I got to like very much what concerned window displays and product promotion. Making window displays attractive is truly strategic! During my 12-month optional year, I was an intern in the Merchandising Department at Estée Lauder, a cosmetics retail chain. This experience really confirmed my attraction for this area. Again, in the same sector, I served my final M2 Year internship with Cartier, where I was eventually hired.
Today, I develop the scenery for outside windows for all 300 Cartier boutiques in the world. As a Product manager, I am in contact with designers, architects, creative agencies and artists. They help me finalise concepts and I monitor them to check they meet our demands. Visual merchandising is very different from one sector to the next. The more luxury a product is, the more important its staging and showcasing are. In our view, this is definitely a strategic tool.
The Réseau, a major resource
The Réseau helps to find an internship, employment and to develop yourself.
For my Off-Campus Optional year internship, I looked into the Alumni Directory and ask for advice from Carine Guibbani, the former network executive officer. She taught me how to approach alumni. I followed her advice and it paid off! Don’t forget that the people in your cohort may be your colleagues at work one day.
Estelle's advice:
"Keep your network alive!"
Testimonies
See all testimonies-
Benoit Milliat
Head of Field Marketing chez Red Bull
Benoit Milliat graduated from EM Normandie in 2005 through the Passerelle competition. He participated in the creation of Reb Bull France from 2005 to 2008 and today he is still in the energizing adventure of Red Bull! Discover its history.
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Anaëlle Thomas
E-store project manager at Clarins
A 2019 graduate, Anaëlle talks about her career path, the steps she took on LinkedIn to find her first job and her discovery of the cosmetics industry.
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Léa Pestre
Acquisition manager at Citykomi
Léa works in digital marketing and this constantly evolving sector motivates her to learn more and more. She finds her daily assignments stimulating. What's more, EM Normandie has given her a taste for a challenge.
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Jonathan Kam
Chief Operating Officer and co-founder of Botmind
The Chief Operating Officer is responsible for marketing and sales. At Botmind, Jonathan is in charge of managing the teams in these two departments.
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Richard Aurey
UX Designer at Capgemini
The role of the UX Designer is to understand the needs of the users and to shape the paths that correspond to these needs.
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Paul De Traversay
Luxury & Retail Consultant at Adone Conseil
He shares with us his experience at Adone Conseil as a Luxury & Retail Consultant. He also talks about the board game he created on the theme of the city of Caen.