Master international business programme

Caen | English | Full-time

"International Marketing and Business Development" specialisation

Your international marketing degree in a world-renowned Business School

With the International Marketing and Business Development specialisation, prepare yourself to excel in marketing and negotiation in a culturally differentiated international environment.

Develop your future career internationally and prepare yourself to communicate with partners from different cultures. Apply the techniques of market research, business planning, negotiation, logistics and law applied to international trade.

Develop your versatility by joining a course designed around different skill blocks - marketing, operations and negociation - in an international context.

In this programme, students learn and apply a series of international business and marketing techniques through real-life situations: Business Challenge, Business Game, dissertation, etc. The programme is designed in skill blocks to help students become more versatile. Exposure to intercultural influences is a strong point of the programme.

Academic Director


International marketing degree programme

The International Marketing and Business Development specialisation of the Master in Management - Top 100 of the best Masters in Management worldwide in the Financial Times and QS rankings - consists of the following subjects:

  • International marketing process
  • E-commerce, webmarketing and mobile marketing
  • International operations management
  • New product development
  • Cross cultural management
  • International business development
  • International business negotiation
  • Brand and services marketing
  • International business negotiation
  • International development in practice
  • International market research
  • Dissertation methodology
  • ...

Work experience during the International marketing degree

Professionalise yourself throughout your course with the EM Normandie's Master in Management.

Throughout the year, get involved in various professionalising projects that will help you prepare for the business world:

  • A business game: decision-making in an international context
  • 2 two-week business challenges: negotiation and/or international marketing
  • 6-month internship in France or internationally

Career opportunities after the international marketing degree

With the "International Marketing and Business Development" specialisation, become an expert in international business and marketing and land your dream job in one of these areas:

  • Product Manager
  • Category Manager
  • International Brand Manager
  • International Sales Manager
  • International Project Manager
  • International Marketing Consultant
  • Export/Import Manager
  • Zone Manager
  • Business Analyst
  • Subsidiary Manager
  • Marketing Manager
  • Digital Marketer
  • Cross-cultural Management.

International trade and marketing courses