formation master en evenementiel

Discover the events industry professions

Over the last ten years, the events sector has seen strong growth in business, scientific, corporate, sporting, cultural and political events. At the same time, it is a sector that has to adapt to major challenges such as eco-responsibility and the experience and knowledge economy. This sector recruits ambitious, rigorous and creative professionals, in terms of strategic thinking, design and operational management.

Working in the events industry requires good interpersonal skills, good organisational skills, a high level of responsiveness and a high level of stress resistance.

EM Normandie offers courses in marketing and project management. For events management, opt for the MSc International Events Management after a 4 or 5-year degree or join this M2 events specialisation as part of the Master in Management.

Find a more detailed overview of possible positions in the events sector:

Events project manager

The events project manager designs and implements an event on behalf of a client or their organisation: general meeting, evening event, seminar, awards ceremony, etc.

They prepare the event in advance and ensure that it runs smoothly.

To do this, they design the event, manage the budget, plan the activities and coordinate all the logistics of the project: fittings, equipment, lighting, etc. They also manage the communication for the event by drafting the communication media: invitations, programmes, signage, etc.

As project manager, you coordinate all the teams working on the event and, where necessary, liaise with the client to ensure that the service meets their needs. They are responsible for the smooth running of the event.

The job of events project manager involves a variety of tasks:

  • Defining the characteristics of the event, with supporting specifications.
  • Planning all the actions to be carried out.
  • Managing the project and coordinating the parties involved.
  • Negotiating and respecting the budget allocated to the event.
  • Selecting and supervising service providers.
  • Manage the promotion of the event: press relations, digital communication, etc.
  • Ensuring that the event runs smoothly on D-Day.

Find out more about Justine Pouille, events manager at Le Touquet

Find out more about Astinée Jacolin, Events Manager at Scouts et Guides de France

Head of artistic and cultural projects

They are responsible for organising cultural events for public and private bodies: towns, associations, festivals, etc. By managing the programme, they enable the general public to discover new artists by spotting talent in a variety of fields: music, show business, painting, etc. They are responsible for organising shows, concerts and other cultural events. To attract as many people as possible to these events, they have to draw up a communication plan to promote the event over a wide geographical area.

They must ensure that the budget allocated for the event or for a given period is respected. They may have to seek funding and subsidies for the projects they wish to carry out.

It mobilises the technical and artistic resources needed to implement the project, while ensuring that the budget is respected.

During the preparation phase and on D-Day, they manage the project teams and coordinate all the activities. They ensure that the event runs as smoothly as possible and must react to any unforeseen circumstances.

Their tasks are similar to those of the events project manager, with the addition of finding and selecting the artists who will be taking part in the event. He is also responsible for fund-raising.

Find out more about Victor Garbaccio, Agency Director and Artistic Director, Manège agency

Commercial events organiser

Commercial event organisers manage a project on behalf of a company, whether it's a product launch, a trade show, a shop opening, a conference, etc. Depending on the marketing targets and objectives to be achieved, they have to come up with an original event that will make a lasting impression. To do this, they need to be creative and come up with the best possible event strategy.

As an organiser, they manage every stage of the event project, from conception to implementation, including logistics and coordination of all the parties involved.

As this type of event has a strong business objective, the organiser will have to put in place an effective communication strategy to win over new targets and contribute to the visibility of the event and therefore of the brand, whether in B2B or B2C. To assist with the promotion of the event, they can draw on their network and call on the services of specialist agencies.

Their tasks are similar to those of the events project manager, with a stronger marketing dimension due to the commercial aspect of the events they organise.

Find out more about Charlotte Tinel, Event Manager at Hermès

Sports events organiser

Sports event organisers are often sports enthusiasts themselves. Their tasks can range from organising a sports event to promoting sports teams and sponsoring brands at sporting events.

Working in sports events requires you to build up a network if you are to make an impact in the world of sport.

This requires good negotiation and interpersonal skills. Event organisers can work on a wide range of events and even organise sports events on behalf of their clients.

As organisers, they are highly versatile, managing the entire event and ensuring that it runs smoothly. They are responsible for the logistical and material organisation of the event and for dealing with any unforeseen circumstances. They must also ensure that the allocated budget is respected and promote the event.

Their tasks are similar to those of the event project manager, with a greater emphasis on negotiation. His network is also an asset in bringing his projects to fruition.

Find out more about David Drahy, Com'over Events Agency Director

Where do professional event organisers work?

Event organisers, whether in the sporting, cultural or professional sectors, work either directly within the organisation that initiated the project, generally in the events marketing department, or within an events agency as a service provider.

Event agencies organise events from A to Z, with teams responsible for both organisation and promotion. Clients (companies, associations, luxury brands, etc.) entrust them with the task of designing and managing the entire event. These agencies can be generalists or specialise in professional, sporting or cultural events.