Communication professions
The field of communications is constantly evolving, taking advantage of advances in technology and changes in consumer behaviour. Companies are increasingly looking to strengthen their online presence and engage effectively with their audience.
EM Normandie Business School is aware of these trends and offers training programmes tailored to the needs of today's businesses, with an emphasis on digital skills, content strategy and social media management.
Career opportunities in the communication sector have diversified and are expanding rapidly, offering opportunities in different fields such as digital communication, public relations and project management.
A variety of job profiles
Discover a selection of careers in communications:
- Communication Manager
- Communication Officer
- Community Manager
- Internal Communication Officer
- Press Officer
- Public Relations Officer
Communication manager
The communications manager is at the heart of the creation and dissemination of the company's image and values. He or she designs and implements the communications strategy to ensure a coherent and attractive presentation of the company to its various audiences. Through a wide range of channels, including digital media, traditional press and internal communications, he or she ensures that key messages are communicated effectively. This role requires constant attention to how the company is perceived externally and internally, adjusting strategies to meet challenges and opportunities in a dynamic communications environment. As well as managing day-to-day communications, it plays a crucial role in crisis management, ensuring that the company maintains its reputation in the face of unforeseen situations.
Main tasks:
- Designing and managing the communications plan, ensuring harmony between the company's different voices.
- Overseeing the creation of content adapted to the various communication and media supports.
- Leading communication initiatives, including communication campaigns and the organisation of events.
- Managing customer relations, public relations and monitoring e-reputation.
- Analysing the results of the strategies deployed, using information technology to measure impact.
Discover the career path of Audrey Lahaye, Work-study track Communications Officer at Air Liquide
DISCOVER THE COMMUNICATION MANAGER ROLE
Communication Officer
The communication officer is responsible for designing and implementing communication strategies to promote the company's image. They use various media and channels to ensure a coherent and attractive presentation of the company's activities. By coordinating internal and external communication actions, they ensure that key messages are effectively communicated to different audiences.
Main Tasks:
- Design and lead the communication plan.
- Create content for various media.
- Direct communication actions and events.
- Manage public relations and customer relations.
- Analyze the impact of communication strategies.
DISCOVER THE COMMUNICATION OFFICER ROLE
Community manager
The community manager plays an essential role in the company's dynamism on social platforms. As experts in social network management, they establish and maintain relationships with the community, engaging in dialogue and creating a sense of belonging around the brand. Through their actions, they seek not only to increase user engagement but also to improve brand perception, making every interaction an opportunity to strengthen the company's image and reputation in the digital space.
Main tasks:
- Animating online communities on different social platforms, creating engaging content and moderating discussions.
- Developing and implementing social media strategies to increase brand visibility and user engagement.
- Monitoring and analysing the performance of actions on social networks, adjusting tactics to optimise results.
- Working with the marketing and communications teams to ensure consistent and strategic communication.
- Managing sponsorship campaigns and relationships with influencers to extend the reach of communication.
DISCOVER THE COMMUNITY MANAGER ROLE
Internal Communication Officer
The internal communication officer plays a crucial role in disseminating and reinforcing the company's values and image internally. They develop various communication materials and organize events to improve employee cohesion and engagement. By ensuring coherent and effective communication, they make sure key messages are well understood and adopted by the entire staff.
Main Tasks:
- Design and lead the internal communication plan.
- Create content for internal channels.
- Organize internal events.
- Ensure consistent internal communication.
- Analyze the impact of internal actions.
DISCOVER THE INTERNAL COMMUNICATION OFFICER ROLE
Press Officer
The press officer is at the heart of managing the company's image and values with the media. They design and implement media communication strategies to ensure positive coverage. Through press releases, conferences, and interviews, they ensure key messages are effectively communicated to journalists. This role requires constant attention to the company's perception and adjustment of strategies based on media challenges.
Main Tasks:
- Design and lead the press relations plan.
- Write press releases and other media content.
- Organize media events.
- Maintain relationships with the media.
- Analyze media coverage.
DISCOVER THE PRESS OFFICER ROLE
Public Relations Officer
The public relations officer develops and maintains the company's relationships with its various publics, including clients, partners, and institutions. They organize events, manage media relations, and work to enhance the company's visibility and reputation. This role requires constant attention to the company's external perception and adjusting strategies to maximize positive impact.
Main Tasks:
- Design and lead the public relations plan.
- Organize events and communication actions.
- Manage relationships with the media and other stakeholders.
- Monitor the company's reputation.
- Analyze the outcomes of public relations actions.
