Yonathan Silvain ROTEN

Yonathan Silvain ROTEN

Le Havre

Assistant Professor in Marketing


Yonathan Silvain Roten is a professor of Marketing. He joined EM Normandie in 2021. He has a PhD in Management Sciences from the Panthéon Sorbonne University awarded in 2019. His thesis is on the new practices of phygital interactions between consumers and sellers. His research and publications focus on screen sharing, as a shopping practice during a joint shopping journey, and as a selling practice during a service process.

Professional experience

Since 2021 : assistant professor in marketing, EM Normandie
2019-2020 : Affiliate Researcher, PRISM Laboratory, Université Paris 1 Panthéon Sorbonne
2018-2019 : Teaching Fellow in Marketing Management (MBA program), The Recanati Business School at the Hebrew University of Jerusalem, Israel
2016-2018 : Phygital Connector, Omni-Channel and Phygital Strategy workshops and consulting
2008-2016 : Programs coordination, Workshops and Business Consulting, Economic and Trade Ministry/  Programs for Entrepreneurs & SM Business, Israel
1998-2008 : C.E.O Marketing and Business Consulting, Rotek Marketing Agency, Israel
1996-1998 : Commercial Media Director, Yedioth Ahronoth, Israel
1993-1996 : Project Manager and Cooperation advisor, Governmental Economic Delegation of Israel-Paris
1990-1993 : Overseas educational program director, The Hebrew University of Jerusalem, Israel


Matières enseignées
2019 : PhD in management, Université Paris 1 Panthéon Sorbonne


No publications to display.