Rajibul HASAN

Rajibul HASAN


Professor in Marketing


Rajibul Hasan is a Professor of Marketing. He joined EM Normandie in 2023. Rajibul Hasan has a PhD in marketing from the University of Kent, awarded in 2016. His thesis is on the adoption of innovation in the Bottom of Pyramid Market. His research interests are Artificial Intelligence, tech, digital marketing, innovation, and consumer behavior. His publications discuss the adoption behavior of robots, and other smart technologies. With a research background in Artificial Intelligence, tech, digital marketing, innovation, and consumer behavior, he has published articles and editorials in peer-reviewed journals. Professor Hasan’s research has been published in numerous academic journals, including Tourism Management, Journal of Travel Research, International Journal of Contemporary Hospitality Management, Technological Forecasting and Social Change, Journal of Public Policy and Marketing, and Journal of Business Research, among others. 

Professional experience

Since 2023 : Professor in Marketing, EM Normandie
2020-2023 : Assistant Professor, School of Business, Maynooth University, Ireland
2023-2023 : Adjunct Faculty, Trinity Business School, Dublin, Ireland
2016-2020 : Assistant Professor in Marketing, Rennes School of Business

Matières enseignées
Consumer Behaviour Digital Marketing Marketing Research and Analytics
2016 : PhD in Marketing, University of Kent, UK


No publications to display.