Rajibul HASAN

Rajibul HASAN

Dublin

Professor in Marketing

Presentation

Rajibul Hasan is a Professor of Marketing. He joined EM Normandie in 2023. Rajibul Hasan has a PhD in marketing from the University of Kent, awarded in 2016. His thesis is on the adoption of innovation in the Bottom of Pyramid Market. His research interests are Artificial Intelligence, tech, digital marketing, innovation, and consumer behavior. His publications discuss the adoption behavior of robots, and other smart technologies. With a research background in Artificial Intelligence, tech, digital marketing, innovation, and consumer behavior, he has published articles and editorials in peer-reviewed journals. Professor Hasan’s research has been published in numerous academic journals, including Tourism Management, Journal of Travel Research, International Journal of Contemporary Hospitality Management, Technological Forecasting and Social Change, Journal of Public Policy and Marketing, and Journal of Business Research, among others. 

Professional experience

Since 2023 : Professor in Marketing, EM Normandie
2020-2023 : Assistant Professor, School of Business, Maynooth University, Ireland
2023-2023 : Adjunct Faculty, Trinity Business School, Dublin, Ireland
2016-2020 : Assistant Professor in Marketing, Rennes School of Business

Département
Marketing
Matières enseignées
Consumer Behaviour Digital Marketing Marketing Research and Analytics
Diplômes
2016 : PhD in Marketing, University of Kent, UK

Publications

  • Hasan, R 2016, 'Consumer adoption of pro-poor innovations in the Bottom of Pyramid (BOP) market', PhD in Marketing, University of Kent, UK.

    2016

    PhD Dissertation / Accreditation to Supervise Management Research

  • Zaman, M, Hasan, R, Vo-Thanh, T, Shams, R, Rahman, M & Jasim, K.M (forthcoming), 'Adopting the Metaverse in the Luxury Hotel Business: A Cost-Benefit Perspective', International Journal of Contemporary Hospitality Management. FNEGE : 3 ; ABS : 3.

    2024

    Academic articles

  • Kenebayeva, A, Cavusoglu, M, Hasan, R, Tazhina, G & Abdunurova, A (forthcoming),'A Comparative Study on Perceived Experiential Value and Behavioral Intentions in Robot-Enhanced Restaurants: Examining Cultural and Gender Differences', Journal of Hospitality and Tourism Technology. ABS : 1.

    2024

    Academic articles

  • Vo-Thanh, T, Zaman, M, Thai, T.D-H, Hasan, R & Senbeto, D-L 2024, ‘Perceived Customer Journey Innovativeness and Customer Satisfaction: A Mixed-Method Approach’, Annals of Operations Research, vol. 333, pp. 1019-1044. FNEGE : 2 ; ABS : 3 ; HCERES : A.

    2024

    Academic articles

  • De Kervenoael, R.J, Schwob, A, Hasan, R & Kemari, S (forthcoming), 'Food choice and the epistemic value of recommender systems: The case of Yuka’s perceived value in France'. Behaviour and Information Technology. ABS : 2.

    2024

    Academic articles

  • de Kervenoael, R, Hasan, R, Schowb, A & LePaih, V 2024, 'Consumers’ perceived value of Social IoT based online community: investigating social awareness processes surrounding smart kitchen robot appliances', Behaviour and Information Technology, vol. 43, issue 13, pp. 3071-3090. ABS : 2.

    2024

    Academic articles

  • Zaman, M, Vo-Thanh, T, Nguyen, C.T.K, Hasan, R, Akter, S, Mariani, M & Hikkerova, L (à paraître), 'Motives for posting fake reviews: Evidence from a cross-cultural comparison', Journal of Business Research. FNEGE : 2 ; CNRS : 2 ; HCERES : A ; ABS : 3.

    2023

    Academic articles

  • de Kervenoael, R, Schwob, A, Hasan, R & Psylla, E 2024, 'SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm', Journal of Retailing and Consumer Services, vol. 76, January. FNEGE : 3 ; ABS : 2.

    2023

    Academic articles

  • Nemeh, A, Hasan, R & Hazir, O (forthcoming) 'Business School Students’ Motivations and Intentions to Pursue a Project Management Career: An Empirical Analysis', British Journal of Guidance and Counselling. ABS 2.

    2022

    Academic articles

  • Zaman, M, Michael, N, Michael, I & Hasan, R 2022, 'Does the use of big data make the websites more innovative? Evidence from the UAE', International Journal of Big Data Management, vol. 2, no. 2, pp. 152-169.

    2022

    Academic articles

  • Rather, R, Hollebeek, L, Loureiro, S, Khan, I & Hasan, R (forthcoming), 'Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective', Journal of Travel Research. FNEGE: 2 ; ABS : 4.

    2022

    Academic articles

  • Hasan, R., Abdunurova, A., Wang, W., Zheng, J., & Shams, S. R. 2021, 'Using deep learning to investigate digital behavior in culinary tourism. Journal of Place Management and Development, Vol. 14, No. 1, pp. 43-65. ABS 2

    2021

    Academic articles

  • Ogunjimi, A. Rahman, M, Islam, N. & Hasan, R. 2021, 'Smart mirror fashion technology for the retail chain transformation', Technological Forecasting and Social Change, vol. 173. FNEGE : 2 ; ABS 3.

    2021

    Academic articles

  • de Kervenoael, R., Schwob, A., Hasan, R. & Ting, Y. S. 2021, 'Consumers' perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore', Journal of Consumer Behaviour, vol. 20, issue 3, pp. 550-563. ABS 2.

    2021

    Academic articles

  • Hasan, R., Shams, R., & Rahman, M. 2021, 'Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri', Journal of Business Research, vol. 131, issue C, 591-597. FNEGE : 2 ; ABS 3.

    2021

    Academic articles

  • Riad, S & Hasan, R 2020, 'Capacity building for transnationalisation of higher education: Knowledge management for organisational efficacy', European Business Review, Vol. 32 No. 3, pp. 459-484. FNEGE : 3 ; ABS 2.

    2020

    Academic articles

  • de Karvenoael, R, Hasan, R & Schwob, A 2020, 'Leveraging Human-Robot Interaction in Hospitality Services: Incorporating the Role of Perceived Value, Empathy, and Information Sharing into Visitors' Intentions to Use Social Robots', Tourism Management, vol. 78, June. FNEGE : 1 ; ABS 4.

    2020

    Academic articles

  • Hasan, R, Shams, R, Rahman, M & Ehsanul, S 2020, 'Analysing Pro-poor Innovation Acceptance by Income Segments', Management Decision, Vol. 58 No. 8, pp. 1663-1674. FNEGE : 3 ; ABS 2.

    2020

    Academic articles

  • Abdunurova, A., Uspanova, M., Hasan, R., Surapbergenova, Z., & Kudaibergenov, N. 2020, 'Pre-purchasing and post-purchasing travel behavior on social media: The case of kazakhstan', Journal of Environmental Management & Tourism, vol. 11(6), pp. 1475-1488.

    2020

    Academic articles

  • Hasan, R, Ben, L & Dan, P 2020, 'Consumer Adoption of Pro-poor Service Innovations in Subsistence Marketplaces', Journal of Business Research, vol.121, pp. 461-475. FNEGE : 2 ; ABS : 3.

    2020

    Academic articles

  • Hasan, R. & YU, Z. 2020, 'Capitalism leading to unhealthy food consumption', Strategic Change, vol. 29(6), pp. 633-643. FNEGE : 4 ; ABS 2.

    2020

    Academic articles

  • Husain, S., Sohag, K., Hasan, R., & Shams, S. R. 2020, 'Interest rate and income disparity: Evidence from Indonesia', Strategic Change, vol. 29(6), pp. 665-672. FNEGE : 4 ; ABS 2.

    2020

    Academic articles

  • Narissara, P, Koles, B & Hasan, R 2019, ‘All you need is brand love: A review and conceptual framework of brand love’, Journal of Marketing Management, vol. 35, issue 1-2, pp. 97-129. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS : 2.

    2019

    Academic articles

  • Hasan, R, Yinggang, L, Kitchen, P & Rahman, M 2019, 'Exploring Consumer Mobile Payment Adoption in the Bottom-of-the-Pyramid Context: A Qualitative Study', Strategic Change, vol. 28, pp. 345-353. FNEGE : 4 ; ABS : 2.

    2019

    Academic articles

  • Hasan, R &  Kumar Jha, a 2018, 'What’s Good for Business Growth: Implications of Innovativeness and Price Sensitivity for Firms in Developing Countries', Strategic Change, vol. 27, no. 5, pp. 469-476. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS : 2.

    2018

    Academic articles

  • Hasan, R, Ben L & Dan, P 2018, 'An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces', Journal of Public Policy & Marketing, vol. 38, issue 1, pp. 61-80. FNEGE : 3 ; ABS : 3.

    2018

    Academic articles

  • Hasan, R, Kumar Jha, A & Liu, Y 2017, 'Excessive Use of Online Video Streaming Services: Impact of Recommender System Use', Psychological Factors, and Motives, Computers in Human Behavior, vol. 80, pp. 220-228. ABS 3.

    2017

    Academic articles

  • Hasan, R., Lowe, B. & Rahman, M. 2017, 'Visual Cues and Innovation Adoption among Consumers at the Bottom of the Pyramid', Qualitative Market Research: An International Journal, Vol. 20 No. 2, pp. 147-157. ABS 2.

    2017

    Academic articles

  • Hasan, R, Raziz, E. & Rahman, M. 2015, 'Communication of dividend decisions and banks' share price volatility', Review of Enterprise and Management Studies, vol. 2(1), pp. 45-61.

    2015

    Academic articles

  • Hasan, R., Rahman, M., & Khan, M. M. 2013, 'Rural consumers’ adoption of CRM in a developing country context', International Journal of Business and Management Invention, vol. 2(9), pp. 121-131.

    2013

    Academic articles

  • Vukovic, D.B., Vrontis, D., Shams, S.M.R. & Hasan, R.  2021, "Guest editorial", Journal of Place Management and Development, Vol. 14 No. 1, pp. 1-4.

    2021

    Other academic contributions

  • Zaman, M, Hasan, R, Vo-Thanh, Tan 2023, 'Understanding Travelers’ Intention to Use Chatbots: A Mixed-Method Approach', AFMAT Conference, Gérone, Spain, May 31 - June 2.

    2023

    Academic communications

  • Hasan, R., Zaman, M., & Koles, B 2023, 'Travellers’ Intent to Use Chatbots on Websites and Social media Platforms prior to, during, and after their Trips', 24th Academy of Marketing Science World Marketing Congress, Canterbury, UK, July 11-14.

    2023

    Academic communications

  • Kenebayeva, A, Hasan, R, Tazhina, G, Cavusoglu, M & Abdunurova, A 2023, 'Robot-Enhanced Experiential Restaurants: Expectations And Experiences of Modern Customers', The International Hospitality Information Technology Association (iHITA), Toronto, Canada, June 26-29.

    2023

    Academic communications

  • Hasan, R &  Abdunurova, A 2020, 'A Picture Can Tell a Thousand Words: Understanding Visual Digital Contents of Chinese Restaurants', AIRSI2020 Confrence, Zaragoza, Spain, September 3-4.

    2020

    Academic communications

  • de Kervenoael, R, Hasan, R & Millet, T 2019, 'Caring for the merchant: Measuring the impact on contactless payment intention, and technology acceptance engagement for the senior market', EURAM 2019 Conference, Lisbon, Portugal, June 26-28.

    2019

    Academic communications

  • Hasan, R, Lowe, B & Petrovici, D 2018, 'Pro-poor Innovation Adoption in the BOP Market: Toward an Integrated View', 25TH IPDMC: Innovation and product development management conference, Porto, Portugal, June 10-13.

    2018

    Academic communications

  • Hasan, R, Lowe, B & Petrovici, D 2018, 'Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market', Academy of International Business, Minneapolis, Minnesota, June 25-28.

    2018

    Academic communications

  • Lowe, B, Sullivan-Mort, G & Hasan, R 2018, 'Connecting with Consumers in Subsistence Marketplaces', Academy of Marketing Science (AMS) World Marketing Congress, Porto, Portugal, June 27-29.

    2018

    Academic communications

  • Hasan, R, Lowe, B & Petrovici, D 2017, 'Towards an integrated theory of pro-poor innovation adoption in the BOP', EMAC 2017 Conference, Groningen, Netherlands.

    2017

    Academic communications

  • Hasan, R, Lowe, B & Petrovici, D 2017, 'Consumer Adoption of Innovations in the Bottom-of- the-Pyramid: Empirical Evidence from Two Services in Bangladesh', Royal Bank International Research Seminar, Montreal, Canada.

    2017

    Academic communications

  • Hasan, R, Lowe, B & Petrovici, D 2017, 'An integrated model of pro-poor innovation adoption within the bottom-of-the-pyramid', Academy of Marketing Science (AMS) World Marketing Congress, Canterbury, New Zealand.

    2017

    Academic communications

  • Hasan, R, Lowe, B & Petrovici, D 2016, 'Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid', Academy of Marketing Conference, Paris, France.

    2016

    Academic communications

  • Hasan, R, Lowe, B & Petrovici, D 2016, 'Antecedents of adoption of pro-poor innovations in the bottom of pyramid: An empirical comparison of key innovation adoption models', Academy of Marketing Science (AMS) World Marketing Congress, Paris, France.

    2016

    Academic communications

  • Hasan, R, Lowe, B & Petrovici, D 2015, 'Empirical comparisons of key innovation adoption models in the context of the Bottom of the Pyramid (BOP)', Academy of Marketing Conference, Limerick, Ireland.

    2015

    Academic communications

  • Hasan, R & Billa, M 2021, 'Influencers’ Impact on Business Model Innovation in the Luxury Personal Goods Industry' In: Business Model Innovation. United Kingdom: Routledge, pp. 28-39.

    2021

    Research books and book chapters

  • Hasan, R, Teng, Y & Shams, R 2021, 'The Impact of Social Media on Business Model Innovation' In: Business Model Innovation, United Kingdom: Routledge, pp. 11-27.

    2021

    Research books and book chapters

  • Lowe, B., Hasan, R. & Jose, S. 2018, 'A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces', In Singh R. (eds.) Bottom of Pyramid Marketing: Making, Shaping and Developing BOP Markets, Emerald Publishing, pp. 111-133.

    2018

    Research books and book chapters

  • Lowe, B. & Hasan, R 2017, 'Adoption of pro-poor innovations in the context of the BOP and subsistence marketplaces: Challenges, opportunities and research agenda', In: Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis Simintiras and Banita Lal (eds.) Emerging Markets from a Multidisciplinary Perspective – Challenges, Opportunities and Research Agenda, Springer, pp. 243-254.

    2017

    Research books and book chapters

  • Rahman, M, Hasan, R & Floyd, D 2013, 'Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market', Strategic Change, vol. 22 (3‐4), pp. 225-239. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS 2.

    2013

    Research books and book chapters

  • Hasan, R 2021, 'Can chatbots help companies deal with social distancing measures?', RTE Brainstorm, July 23.

    2021

    Articles in professional journals

  • Hasan, R 2018, 'Vidéos en ligne : une addiction orchestrée', Ouest-France, June 25.

    2018

    Articles in professional journals

  • Hasan, R 2018, 'Pourquoi un coup d’oeil sur une vidéo se transforme si souvent en 3 heures de “binge watching”', We Demain, March 9.

    2018

    Articles in professional journals