olivier kovarski

Olivier KOVARSKI

Le Havre

Associate Professor in Marketing
Director of PRC Projects

Presentation

Olivier Kovarski is an Associate Professor of Marketing. He joined EM Normandie in 1998. He has a DBA in Business Administration from the Business Science Institute (Luxembourg) and the IAE Lyon School of Management, awarded in 2018. His thesis examines how a public event may lead to positive word-of-mouth, namely in the case of film launch events. His research interest is Buzz Marketing, namely how an event makes people talk about a brand positively. He is the Academic Director of the MBS and China projects for EM Normandie.

Professional experience

Since 2016: associate professor in marketing, EM Normandie
2008-2016: head of studies, director of the campus of Deauville, EM Normandie
2006-2008: teaching manager, EM Normandie

Département
Marketing
Matières enseignées
Consumer Behaviour E-marketing Marketing Brand marketing
Diplômes
2018 : DBA in Business Administration, Business Science Institute de Wiltz (Luxembourg) / IAE Lyon School of Management

Publications

  • Kovarski, O 2018, ‘Comment un événement grand public peut déclencher du bouche-à-oreille positif : le cas des événements de lancement de film’, DBA in Business Administration, Business Science Institute à Wiltz (Luxembourg)/iaelyon School of Management.

    2018

    Thèse de doctorat/HDR

  • Kovarski, O 2018, ‘Comment un événement grand public peut déclencher du bouche-à-oreille positif : le cas des événements de lancement de film’, DBA in Business Administration, Business Science Institute à Wiltz (Luxembourg)/iaelyon School of Management.

    2018

    Thèse de doctorat/HDR

  • Kovarski, O 2014, 'Marketing numérique en France : spectateur ou acteur ?', Marketing Grandes Ecoles et Universités, no. 16, pp.12-12, December.

    2014

    Articles in professional journals

  • Kovarski, O 2011, 'Enquête sur les formations en marketing', Marketing Grandes Ecoles, no. 9, pp.21-21, February.

    2011

    Articles in professional journals