amira laifi

Amira LAIFI

Caen

Associate Professor in Strategy and Marketing

Presentation

Amira Laifi is an Associate Professor of Strategy and Marketing. She joined EM Normandie in 2010. She has a PhD in management science from the Université de Caen-Normandie, awarded in 2009. Her thesis is on the legitimisation of an innovative business model: the case of the digital library Cyberlibris. Her research interests are institutional theory, innovative business models, new organisations, critical approaches in entrepreneurship and entrepreneuring. She is particularly interested in artistic, creative and cultural industries and digital business models.

Professional experience

Since 2010: professor in strategy and maketing, EM Normandie
2007-2009: lecturer, University Schools of Management, Rouen
2005-2006: lecturer, University of Caen-Normandie and Paris 5

Département
Strategy & entrepreneurship
Matières enseignées
Business models Introduction to Marketing Customer relations Strategy
Diplômes
2009 : PhD in Management Science, Université de Caen-Normandie

Publications

  • Laifi, A 2009, 'La légitimisation d’un Business Model innovant : cas de la bibliothèque numérique Cyberlibris', PhD in Management, Université de Caen-Normandie, Caen, France.

    2009

    Thèse de doctorat/HDR

  • Germain, O & Laifi, A (à paraître), 'Entre-prendre la recherche en management : inquiétude, affirmation et devenir-minoritaire. Un détour par Médiapart', Revue Française de Gestion. CNRS : 3 ; FNEGE: 2 ; HCERES : A

    2020

    Academic articles

  • Germain, O & Laifi, A 2018, 'Les possibilités de la fiction pour rendre présente l'organisation', Revue internationale de psychosociologie et de gestion des comportements organisationnels, vol. XXIV, no. 2018/57, pp.195-208; FNEGE: 4; HCERES: C

    2018

    Academic articles

  • Laifi, A & Josserand, E 2016, 'Legitimation in practice: A new digital publishing business model', Journal of Business Research, vol. 69, no. 7, pp.2343-2352, July.; CNRS: 2; AERES: A; FNEGE: 2

    2016

    Academic articles

  • Laifi, A 2014, 'Le créateur : acteur pivot du processus de légitimation d’un business model décalé', Humanisme et Entreprise, no. 316, pp.91-110, January-February.; CNRS: 4; AERES: C

    2014

    Academic articles

  • Laifi, A 2012, 'De la légitimité d’un Business Model innovant : cas de la bibliothèque numérique Cyberlibris', Revue Française de Gestion, vol. 38, no. 223, pp.75-89, avril.; CNRS: 4; AERES: C; FNEGE: 4

    2012

    Academic articles

  • Germain, O & Laifi, A (forthcoming), 'Entre-prendre la recherche en management : inquiétude, affirmation et devenir-minoritaire. Un détour par Médiapart', Revue Française de Gestion. CNRS : 3 ; FNEGE : 2 ; HCERES : A

    2020

    Academic communications

  • Laifi, A & Germain, O 2016, 'Les conduites d’émancipation sur la route de la légitimité. Le cas de la création de Mediapart', 6èmes Journées Georges Doriot, Mons, Belgium, 19-20 mai

    2016

    Academic communications

  • Laifi, A & Germain, O 2015, 'Deconstructing the constraints of legitimacy in entrepreneurship: The quest for emancipation in venture creation', 9th International Conference in Critical Management Studies, Leicester, United Kingdom, July 8-10

    2015

    Academic communications

  • Laifi, A 2014, 'Deconstructing the constraints of legitimacy in entrepreneurship: the search for emancipation in venture creation. Insights from a French online newspaper’s venturing process', 4rd Interreg Conference ‘Global culture and creativity: from design to innovation and enterprise?, Winchester, Royaume-Uni, 6-7 novembre

    2014

    Academic communications

  • Laifi, A 2012, 'La problématique de la légitimité d'une jeune entreprise dans un champ émergent', AIMS Montpellier, Université Montpellier 1, Montpellier, France, 28 juin

    2012

    Academic communications

  • Laifi, A 2011, 'Engagement of partners in BM activity', 1st International Conference in Entrepreneurship, Innovation and SMEs (ICEIS), EM Normandie, Caen, France, 3-4 novembre

    2011

    Academic communications

  • Laifi, A 2011, 'De la légitimité d’un Business Model innovant', 20ème conférence de l’Association Internationale de Management Stratégique, AIMS, Nantes, France, 7-9 juin

    2011

    Academic communications

  • Germain, O & Laifi, A 2017, ''Ceux qui ne sont rien'... ou l'éloge d'une nouvelle classe entrepreneuriale', The Conversation, pp.0-0, August, 30.

    2017

    Articles in professional journals