Métiers du Marketing Digital

Marketing Digital professions

UX Designer: missions, skills, training, salary and career development

The rise of technology and the growing importance of the user experience have made the role of the UX Designer indispensable. This professional is at the heart of the design of interactive interfaces, guaranteeing an optimal and fluid user experience.

Description of the UX Designer job

The UX Designer is a key player in the creation of digital products, responsible for designing interfaces that are intuitive and pleasant for users. They ensure that interaction between the user and the application is effective and pleasant, taking into account ergonomic and graphic aspects. Interface design is at the heart of their work, and they work closely with the developers and other members of the project team to create solutions that meet users' needs.

Through design thinking, the UX Designer adopts a user-centred approach, based on in-depth research, user testing and continuous iteration. They develop interactive prototypes, carry out user tests and refine interfaces based on the feedback they receive. His aim is to design a user interface that is simple, intuitive and meets user expectations.

What is the role and mission of the UX Designer?

Interface design

The UX Designer is responsible for designing user interfaces (UI design), ensuring that they are both usable and aesthetically pleasing. They create mock-ups to visualise ideas and concepts. They use tools such as Sketch or Figma to create graphical interfaces.

User research

They carry out user studies and research to understand user needs and behaviour. This includes interviews, observations and tests to gather valuable information to guide the design.

Prototyping and testing

The UX Designer creates interactive prototypes to test and validate concepts before their final development. They carry out user tests to assess the effectiveness and usability of interfaces.

Interdisciplinary collaboration

They work closely with developers, graphic designers and project managers to ensure that interfaces are consistent and effective. They ensure that the design vision is properly integrated and respected throughout product development.

Tools and technologies used by the UX Designer

Design and prototyping software

Tools such as Sketch, Figma and InVision are essential for creating mock-ups and prototypes. This software can be used to create interactive interfaces and simulate the user experience.

User research tools

Platforms such as UserTesting, Hotjar and Google Analytics are used to gather data on user behaviour and analyse their interaction with interfaces.

Collaboration and project management tools

UX Designers use tools such as Trello, Jira and Slack to collaborate with teams and manage projects in an agile way.

What skills do you need to be a good UX Designer?

Professional skills:

  • Mastery of design and prototyping tools (Sketch, Figma).
  • Skills in user research and user testing.
  • Knowledge of the principles of ergonomics and human-computer interaction .
  • Ability to create graphical and interactive interfaces .
  • Skills in graphic design and motion design.

Personal skills:

  • Creativity and aesthetic sense.
  • Analytical and problem-solving skills .
  • Good communication skills and ability to work as part of a team.
  • Empathy and understanding of user needs.
  • Flexibility and ability to adapt to change.

What are the current challenges facing a UX Designer?

Digitalisation and digital transformation

The need to adapt interfaces to new uses and technologies, particularly mobile applications, responsive interfaces and connected devices.

Managing user expectations

Understanding and anticipating user expectations to deliver an optimal user experience, while incorporating new trends in interactive design.

Compliance and accessibility

Ensuring that interfaces comply with accessibility standards and current regulations to provide an inclusive experience for all users.

How do I become a UX Designer?

Education and training

To become a UX Designer, you generally need a degree at Bac+3 to Bac+5 level in design, graphic design, IT or applied arts. The following courses are particularly recommended:

  • Bachelor's or Master's degree in graphic design, interaction design or interface ergonomics.
  • Specialised courses in UX/UI design offered by design schools such as Gobelins or by universities.

EM Normandie offers courses tailored to this profession, in particular the MSc International Marketing and Business Development. This course provides the necessary skills in digital strategy, web project management and data analysis, offering a comprehensive preparation for becoming a successful UX Designer.

Professional experience

Significant experience as a web designer, graphic designer or interface designer is often required. A portfolio demonstrating skills in interface design and prototyping is essential.

What are the career prospects for a UX Designer?

  • Progression to UX Lead / Lead UX Designer or UX Manager / UX Manager.
  • Opportunities to become Director of UX or Chief Experience Officer (CXO).
  • Opportunities to specialise as a UX Researcher or Interaction Designer.

What does a UX Designer earn?

The salary of a UX Designer varies according to experience, the size of the company and the sector of activity:

  • Beginner: Gross monthly salary (approx.): €2,500 - €3,500
  • 2-5 years' experience: Gross monthly salary (approx.): €3,500 - €5,000
  • 5+ years' experience: Gross monthly salary (approx.): €5,000 and more

What kind of work does a UX Designer do?

A variety of employers:

UX Designers can work in various types of organisation, including:

  • Design and communications agencies.
  • Technology companies and start-ups.
  • Large companies with in-house digital departments.
  • UX/UI design consultancies.

Main areas of expertise:

  • Technology and telecommunications: interface design for applications and websites.
  • E-commerce and retail: Improvement of user paths for online sales platforms.
  • Healthcare and pharmaceuticals: Creation of digital solutions to improve the experience of patients and healthcare professionals.
  • Financial Services: Development of online banking services and mobile applications.

In summary

The job of UX Designer is essential for creating effective and enjoyable user interfaces that contribute to the success of digital projects. With a central role in the design and improvement of user experiences, the UX Designer must combine technical and creative skills to meet users' needs while respecting the company's objectives. It's a dynamic and constantly evolving profession, offering many career opportunities in a variety of sectors.

Key figures

Training: 3 to 5 years' higher education in design, graphics, IT or applied arts.

Salary: €2,500 gross for a beginner and up to €5,000 gross and more after 5 years' experience.

Jobs related to the UX Designer position

  • UI Designer (User Interface Designer)
  • Web ergonomist
  • Information Architect
  • Webdesigner
  • Digital project manager