Sports Events Organiser: missions, skills, training, salary and career development

With the rise in popularity of sporting events and digital platforms, the organisation of events has become a central element in the communication strategy of companies and sporting associations. The need to put on quality events to attract and engage audiences has led to the emergence of the profession of Sports Event Organiser. Responsible for the planning, creation and management of sports events, this professional plays a crucial role in ensuring the visibility and coherence of events, responding to the demands of an ever-changing environment.

Description of the job of Sports Event Organiser

The Sports Events Organiser is a key player in the field of event organisation, responsible for the planning, creation, implementation and analysis of sports events. It manages competitions, marathons, festivals and other types of sporting events. Using a variety of tools and technologies to achieve the objectives of the event organisers, they often collaborate with event agencies, caterers and technical service providers to ensure the success of the events.

What is the role and remit of the Sports Event Organiser?

Developing the event strategy

The Sports Event Organiser develops and implements the strategy for each sports event. He defines the objectives, identifies the targets and plans the actions to be taken to increase the visibility and commitment of the participants. He must also keep up to date with the latest trends and technologies in event management, so as to adapt and optimise existing strategies.

Event management and optimisation

The Sports Event Organiser oversees the creation, management and optimisation of sports events. This includes managing receptions, event courses, cocktails and conferences. He is also responsible for optimising event logistics to maximise the effectiveness of events.

Performance analysis and reporting

Sports Event Organisers analyse event performance data to measure their effectiveness and identify areas for improvement. They use analysis tools such as Google Analytics to track performance, generate detailed reports and make recommendations based on the data. They must also present these reports to management to assess the progress and results of the strategies put in place.

Relationship management and interaction with stakeholders

The Sports Event Organiser oversees relations with sponsors, the media and participants. He plans and executes strategies to increase engagement and awareness of the event. They also monitor interactions and feedback from participants to adapt events accordingly.

Tools and technologies used by the Sports Event Organiser

Content Management Systems (CMS)

CMS such as WordPress and Joomla are used to manage and publish event information. These platforms allow websites and intranet portals to be created easily and efficiently.

Web analysis tools

Web analytics tools such as Google Analytics are essential for tracking event performance, understanding participant behaviour and identifying opportunities for improvement.

Project management tools

Project management tools such as Trello, Asana, Jira and Monday.com help to organise, track and manage the various stages of event projects. They allow you to plan tasks, define deadlines and collaborate effectively with internal teams and external service providers.

Content creation tools

Platforms such as Adobe Creative Suite and Canva are used to create visuals and multimedia content for events. Multimedia content management (DAM) tools such as Bynder and Widen are also used to manage digital assets.

What skills do you need to be a good Sports Events Organiser?

Professional skills :

• Mastery of event management techniques.
• Knowledge of digital communication and sports marketing.
• Knowledge of web analysis and project management tools.
• Expertise in event creation and management.
• Logistics and planning skills.

Personal skills :

• Communication skills to collaborate with internal and external teams.
• Creative spirit to develop innovative and attractive events.
• Thoroughness and attention to detail to ensure accurate content and reporting.
• Adaptability to react quickly to market trends and technological changes.
• Leadership and team management to motivate and direct staff.

What are the current challenges facing Sports Event Organisers?

Rapidly evolving technologies and digital platforms

The events sector is constantly evolving with the emergence of new technologies, platforms and event formats. Organisers need to keep abreast of the latest trends and innovations to adapt their strategies accordingly. This rapid evolution can present a challenge in terms of ongoing training and adapting to new practices.

Managing the quality and quantity of content

Producing quality events while meeting often tight deadlines is a major challenge. Organisers need to strike a balance between the quantity of events needed to maintain an active presence and the quality of events to ensure their effectiveness and impact.

Performance analysis and return on investment (ROI)

Measuring the effectiveness of events and justifying the return on investment (ROI) of event campaigns is an ongoing challenge. Organisers need to use advanced analysis tools to track event performance, generate accurate reports and adjust strategies based on the results.

How do I become a Sports Events Organiser?

Education and training

To become a Sports Events Organiser, you generally need a 5-year degree in sports management, communications, business or events management. The following courses are particularly popular:

• Master's degree in sports management.
• MBA in event communications.
• Business school diploma with a specialisation in sports management.

EM Normandie also offers a MSc International Events Management that trains specifically for careers in event management, providing a comprehensive education tailored to the requirements of the sector.

Professional experience

Significant experience in positions of responsibility in sports event management is essential. Internships in events agencies or positions as assistant events project managers are key steps towards becoming a Sports Event Organiser.

What are the career paths and prospects for a Sports Event Organiser?

• Progression to the position of Event Project Director or Chief Event Officer (CEO).
• Opportunities in large companies, events agencies or start-ups.
• Possibility of becoming an events consultant or setting up your own consultancy.
• Transition to event strategist or event communications consultant.

What does a Sports Event Organiser earn?

The salary of a Sports Event Organ iser varies according to experience, the size of the company and the sector of activity:

• Beginner: Gross annual salary (approx.): €25,000 - €35,000
• 2-5 years' experience: Gross annual salary (approx.): €35,000 - €50,000
• 5+ years' experience: Gross annual salary (approx.): €50,000 and more (with possible bonuses)

What does a Sports Events Organiser do?

A variety of employers:

Sports Event Organisers can work for a variety of organisations, including:

• Large companies and international groups.
• SMEs and start-ups.
• Events and communicationsagencies .
• Non-profit organisations and sports associations.

Main areas of expertise:

A Sports Event Organiser works in a number of sectors, including:

• Professional sport: Management of event strategies for clubs and federations.
• E-commerce: Organising online events for sports brands.
• Technology: Promotion of sports innovations and equipment.
• Health and wellness: Organising marathons, triathlons and other wellness sports events.

These varied sectors offer many opportunities for Sports Event Organisers, depending on their skills and professional interests, allowing them to specialise in areas such as sports marketing, event logistics or theorganisation of major events.

In summary

The job of Sports Event Organiser is essential for ensuring the visibility and performance of the event strategies of companies and sports associations. As the central pillar of event management activities, the Sports Event Organiser plays a crucial role in increasing the commitment and loyalty of participants. Their ability to analyse data, optimise events and manage strategies is vital to the success and growth of companies in this market. The job of Sports Event Organiser is a high-level position requiring diversified skills and a great ability to manage strategic responsibilities. It is a dynamic role that offers opportunities for growth and career development, while playing a central role in the success and stability of the event strategies of companies and sports associations.