Commercial Events Organiser: missions, skills, training, salary and career development

With the rise of trade shows, corporate seminars and sporting events, the role of Commercial Event Organiser has become central to the coordination and success of these events. This job involves managing and organising a variety of events, such as cocktail parties, corporate evenings and product launches. The Commercial Events Organiser must combine logistical skills with a flair for communication to ensure the success of these events.

Description of the job of Commercial Events Organiser

The Commercial Events Organiser is responsible for planning, organising and managing professional events. They coordinate the various service providers, supervise logistics and promote events. Their role is crucial in maintaining the quality of events, while respecting budgetary and logistical constraints.

What is the role and remit of the Commercial Events Organiser?

Developing the events strategy

The Commercial Events Organiser develops the event communication strategy by defining the objectives, targets and actions to be taken to increase the visibility and impact of events. They work closely with communications agencies and service providers to ensure optimum organisation.

Event management and optimisation

They oversee all stages of event organisation, from conception to completion. This includes managing logistics, caterers and technical teams to ensure that events run smoothly. They are also responsible for planning and monitoring budgets.

Performance analysis and reporting

TheCommercial Events Organiser analyses attendance and guest satisfaction data to assess the performance of events. They present detailed reports to management and suggest improvements for future events.

Public and partner relations

The Event Organiser is responsible for public relations, press relations and communication with partners. The Commercial Events Organiser works to boost the visibility and reputation of events by developing strategic partnerships and ensuring effective communication.

Tools and technologies used by the Commercial Events Organiser

Project management tools

Tools such as Trello, Asana and Monday.com are used to organise and track the various stages of event projects.

Ticketing and CRM tools

Ticketing and customer relationship management (CRM) systems are essential for managing invitations, bookings and participant feedback.

Communication and promotional tools

Communication platforms such as MailChimp, Hootsuite, and Buffer are used to promote events and engage audiences on social networks.

What skills do you need to be a good Commercial Events Organiser?

Professional skills:

• Expertise in event project management.
• In-depth knowledge of the different types of events and how to put them together.
• Financial and budget management skills.
• Mastery of communication and promotional tools.

Personal skills:

• Leadership and ability to manage multidisciplinary teams.
• Creativity and innovation to develop attractive events.
• Rigour and organisation to manage administrative and logistical aspects.
• Adaptability to deal with unforeseen circumstances and the specific requirements of each event.

What are the current challenges facing Commercial Event Organisers?

Rapidly evolving technologies and practices

The events sector is evolving rapidly with the emergence of new technologies and practices. Commercial Event Organisers must constantly train and adapt to remain competitive.

Managing the quality and quantity of events

Maintaining a balance between the quality and quantity of events is crucial to ensuring attendee satisfaction and financial viability.

Return on investment (ROI)

Measuring and justifying the ROI of events is an ongoing challenge. Commercial Event Organisers need to use analytical tools to assess performance and adjust strategies accordingly.

How can I become a Commercial Events Organiser?

Education and training

To become a Commercial Events Organiser, you generally need a degree in communications, marketing or event management (Bac+3 to Bac+5). The following courses are particularly popular:

• Bachelor's degree in event communication
• Master's degree in event marketing.
• Business school diploma with a specialisation in event management.

EM Normandie also offers a MSc International Events Management that trains specifically for careers in the events industry, providing a comprehensive education tailored to the requirements of the sector.

Professional experience

Significant experience in positions of responsibility in event project management is essential. Internships or assistant positions in events agencies or communications departments are key steps towards becoming a Commercial Event Organiser.

What are the career prospects for a Commercial Events Organiser?

• Progression to Event Project Manager or Production Director.
• Opportunities in large events agencies, events companies or public institutions.
• Possibility of becoming an events consultant or setting up your own consultancy.
• Transition to managing director or communications manager.

How much does a Commercial Events Organiser earn?

The salary of a Commercial Events Organiser varies according to experience, the size of the company and the sector of activity:

• Beginner: Gross annual salary (approx.): €25,000 - €35,000
• 2-5 years' experience: Gross annual salary (approx.): €35,000 - €50,000
• 5+ years' experience: Gross annual salary (approx.): €50,000 and more (with possible bonuses)

In what field does a Commercial Events Organiser work?

A variety of employers:

The Commercial Events Organiser can work in a variety of organisations, including:

• Large companies and international groups.
• SMEs and start-ups in the events sector.
• Events and communicationsagencies.
• Associations and not-for-profit organisations.

Main areas of expertise:

A Commercial Events Organiser works in a number of sectors, including:

• Corporate events: Management of programming and production strategies.
• Cultural events: Coordination of artistic and technical teams.
• Sports events: Organisation of competitions and sporting events.
• Business tourism: Organisation of seminars, conferences and study days.

In summary

Commercial Event Organisers are essential to the success of events and commercial projects. As the central pillar of the events business, they play a crucial role in organising and coordinating events ranging from trade shows to private functions. Their skills in project management, communications and logistics are essential to ensuring the quality and impact of events. This dynamic profession offers many career opportunities and makes a significant contribution to corporate marketing and communications.