Master of Science (MSc) International Marketing and Business Development

After a 3 or 4-year Degree

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The MSc International Marketing and Business Development is designed to provide expertise in International Business as well as Marketing methods and techniques.

The programme is tailored towards helping you develop your future international career and prepares you to manage and lead international business projects.

Level

5-year degree

Campus

Caen

Language

English

Rythm

On-site

Strengths and Advantages
Programme
Admission
Career
Tuition fees and funding

Programme highlights

100% English-taught programme with an intercultural approach
Benefit from classes given by experts in Marketing, Sales, Purchasing and Procurement, International Affairs, Intercultural Management and Web Marketing
Build your own network thanks to business events and company meetings
Master’s level approved by France’s Ministry of Higher Education and Research

The MSc International Marketing and Business Development aims to prepare students for an increasingly internationalised job market. The programme combines theory and case studies on international development, marketing and cross-border management. Case studies and business challenges enable students to put into practice the academic concepts and soft skills developed in seminars and lectures. The programme is led by an international team of teachers and business people specialising in marketing, international management and business development. Students graduate from the programme fully prepared to successfully integrate into the job market.

Louis VUARIN
Academic Director

Programme

Marketing Management
International Operations Management
Cross-Cultural Management
International Business Negotiation
International Market Research
International Human Resource Management
E-Commerce, Webmarketing and Mobile Marketing
New Trends in Marketing
International Business Development
Brand and Services Marketing
International Development in Practice
International Finance
Business Challenge

Personal and Professional Branding

Career Path & Job Search Tools
French as a Foreign Language (optional)
Research Methodology
Professional Thesis
Internship

Professional Experience

Business Challenge (2 weeks)
4-to-6-month internship in France or internationally
Professional Thesis

Evaluation criteria for the course

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

Admission

Admission mode

Selection based on application file and individual motivation interview.
User's guide for application form

I apply to this programme

Eligibility for application

Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent). Other profiles may be accepted in derogation from these criteria.
This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.

More information about the MSc 2-year Programme : MSc 2-year Programme.

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: B2 level in English (studies completed in English or official test: IELTS 6 / TOEIC 790 / TOEFL 83 / Duolingo 115) or proof that English was the candidate’s language of study or work fort at least a year.

Admission procedure

Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.

Application

Supporting documents required for the application:

your CV,
your most recent diploma,
your transcripts from previous years and your certificate of enrolment for the current year,
your covering letter,
a copy of your ID (front and back) or passport,

In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Additional information for funded applicants

Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.

Well-being and Inclusion

Inclusion of students with disabilities

For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.

Information and contact

Career

General information about the employment market

Although international trade in goods has continued to drop during the third quarter of 2019, the industry is still flourishing. Employees with dual skill sets: Marketing/Digital Marketing and International Trade are sought after to thrive in new business environments (digital transformation, globalisation, etc.).

Examples of positions

Product Manager, Category Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Manager, Zone Manager, Business Analyst, Subsidiary Manager, Marketing Manager, Digital Marketer.

Integration of graduates

Statistics based on the 2025 professional integration survey for 2022, 2023 and 2024 graduates.

75% net employment rate
75% in executive employment
50% work internationally
50% of students in employment found a job before graduating
100% of graduates in employment found a job within 6 months
100% satisfied with their first job
Average gross annual salary including bonuses in similar roles : €49,200

Example of companies where our graduates work

Mondelez International, Kantarmedia, Procter&Gamble, Thalès, Vivendi, Accor, Cisco international, Hènaff, Lactalis, Bouygues, Havas Media.

Tuition fees and funding

Tuition Fees for 2026-2027

MSc International Marketing and Business Development: €15,500
Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
€50 charged to candidates in order to study their profile
The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €105, by connecting to the dedicated plaftorm.

Fees for students enrolling for the first time in 2026.

Fundings
Various options are offered to students to fund their studies:
Grants: Campus France

Country of origin scholarships for international students

Paid student jobs offered by the School’s Junior Enterprise and Jobs Services
Discover all funding solutions via our online tool
International payment methods
We are a partner of the Flywire platform
This online tool facilitates the procedures of international students by offering the following services:

Online tracking of transfers

Payment in the national currency, which reduces costs

Choice of many payment methods
Access the payment tool