Master in Management
Specialisation: Manager in Marketing and Business Development
The Manager in Marketing and Business Development specialisation provides students with the opportunity to develop skills in marketing, business development and strategy. It trains students in market analysis, performance management and business development support.
The track is open:
- in initial training, with the possibility of a double degree and an optional year of internships,
- or in a work-study programme, to put what you learn into practice in a company.
Master in Management: Work-study track
This programme is designed for students who want to develop their skills while learning on the job. The work-study programme allows students to apply what they learn in the classroom to real-life situations in the workplace, while gradually building their expertise.
Master 1 - Semestre 1 : Tronc commun
Enseignement en français : Caen, Le Havre ou Paris
- Gestion du changement au service de la durabilité
- Géoéconomie
- Analyse des données quantitatives
- Analyses des données qualitatives
- Leadership appliqué à la négociation raisonnée
- GRH pour manager
- Marketing relationnel
- Pilotage de la performance (contrôle budgétaire…)
- Droit international stratégie d’affaire durable et éthique
- Accompagnement carrière projet professionnel, raison d’être
- Anglais
- Direction de projet associatif
ou
Enseignement en anglais : Paris
- Managing change for sustainability
- Geo-economics
- Quantitative data analysis
- Qualitative data analysis
- Leadership applied to interest-based negotiation
- HRM for managers
- Relationship marketing
- Performance management (budgetary control, etc.)
- International law, sustainable business strategy and ethics
- Career support, professional project, raison d'être
- English
- Associative project management
Master 1 - Semestre 2 : Pré-Spécialisation
Enseignements en français : Caen, Le Havre ou Paris
- Business Game DDRS
- Méthodologie de recherche
- L'économie de la culture
- Brand management
- Cross cultural marketing
- Développement de nouveaux produits
- Pricing
- Channel management
- Autres langues ou Anglais renforcé
- Accompagnement carrière
- Direction de projet associatif
ou
Enseignements en anglais : Paris
- Business Game DDRS
- Research methodology
- The economics of culture
- Brand management
- Cross cultural marketing
- New product development
- Pricing
- Channel management
- Other languages or enhanced English
- Career support
- Association project management
Master 2 - Enseignements en français
Semestres 1 : Caen, Le Havre ou Paris
- Stratégie marketing
- Gestion de projet
- Développement commercial et négociation
- Marketing digital
- Technologie cognitive
- Comportement du consommateur
- Management et communication
- Méthodologie de la recherche
- Parcours Carrière
- Première période en entreprise
Semestre 2 : Caen, Le Havre ou Paris
- Challenge commercial
- Marque et communication
- Marketing et innovation
- Stratégie commerciale
- Analyse et performance
- RSE
- Rapport d'activité
- Evaluation entreprise S10
- Mémoire
- Parcours Carrière
Master 2 - Enseignements en anglais
Semestre 1 : Paris
- Strategic marketing
- Project management
- Sales Development & negotiation
- Digital marketing
- Cognitive technologies
- Consumer behavior
- Management & communication
- Research methodology
- Career path
- First period in a company
Semestre 2 : Paris
- Business challenge
- Brand and communication
- Marketing and innovation
- Sales Strategy
- Analysis and Performance
- CSR
- Activity report
- Company assessment S10
- Dissertation
- Career Path
Master in Management: Double Degree
This track is designed for students who wish to follow a structured academic programme with a strong international focus. It combines a common core of management courses, a pre-specialisation, and then a specialised Master 2 programme, with the possibility of obtaining a double degree depending on the track chosen.
Master 1 - Semestre 1 : Tronc commun
Enseignements en français : Caen ou Le Havre
- Gestion du changement au service de la durabilité
- Géoéconomie
- Analyse des données quantitatives
- Analyses des données qualitatives
- Leadership appliqué à la négociation raisonnée
- GRH pour manager
- Marketing relationnel
- Pilotage de la performance (contrôle budgétaire…)
- Droit international stratégie d’affaire durable et éthique
- Accompagnement carrière projet professionnel, raison d’être
- Anglais
- Direction de projet associatif
ou
Enseignements en anglais : Le Havre, Dublin ou Oxford*
- Managing change for sustainability
- Geo-economics
- Quantitative data analysis
- Qualitative data analysis
- Leadership applied to interest-based negotiation
- HRM for managers
- Relationship marketing
- Performance management (budgetary control, etc.)
- International law, sustainable business strategy and ethics
- Career support, professional project, raison d'être
- English
- Associative project management
Optional year: 2 internships
An optional year of internships can be undertaken to enhance professional experience. It allows students to experience two immersions in a company and gradually develop their career plans.
Master 1 - Semestre 2 : Pré-Spécialisation
Enseignement en français : Caen ou Le Havre
- Business Game DDRS
- Méthodologie de recherche
- L'économie de la culture
- Brand management
- Cross cultural marketing
- Développement de nouveaux produits
- Pricing
- Channel management
- Autres langues ou Anglais renforcé
- Accompagnement carrière
- Stage obligatoire
- Direction de projet associatif
ou
Enseignements en anglais : Le Havre
- Business Game DDRS
- Research methodology
- The economics of culture
- Brand management
- Cross cultural marketing
- New trends in marketing
- Pricing
- Channel management
- Other languages or enhanced English
- Career support
- Compulsory work placement
- Association project management
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Expatriation : Universités partenaires ou Dubaï
- Courses as per programme Partner universities
Master in Management - Double Degree: 4 different tracks available
In Master 2, several programmes allow students to further their studies according to their objectives and interests.
"MSc Marketing and Digital in Luxury and Lifestyle" Track
Master 2 - MSc Marketing and Digital in Luxury and Lifestyle
Semestre 1 - Enseignements en anglais : Paris
- Robot & human influence marketing and D-to-C trends in luxury
- Web development, e-commerce and traffic activation in luxury
- Digital marketing strategy in luxury
- Omnichannel retail and merchandizing in beauty
- Sustainable luxury
- Building a collection infashi
- Challenge with Living Heritage French Companies
- Research methodology
- Career Path
Semestre 2 - Enseignements en anglais : Paris
- Brand management and heritage in luxury
- Brand content & luxury communication
- Digital performance in luxury
- Comparative strategies in luxury
- Experiential luxury
- Legal and ethics inluxury
- Internship
- Dissertation
- Career Path
"MSc International Events Management" Track
Master 2 - MSc International Events Management
Semestre 1 - Enseignements en anglais : Paris
- Event management as a complex project
- Advanced proficiency in event management
- Design thinking (user approach)
- Local innovative ecosystems (territorial approach)
- Corporate creativity leadership (organizational approach)
- Meeting strategies for social transformation( learning expeditions)
- Meeting strategies for social transformation
- Meeting strategies for social transformation (Learning expeditions)
- Research methodology
- Career Path
Semestre 2 - Enseignements en anglais : Paris
- Event sustainability
- Digital social experience
- Live social experience
- Innovative social experience
- Experience and event performance
- Business Challenge
- Internship
- Dissertation
- Career Path
"MS Marketing, communication et ingénierie des produits agroalimentaires" Track with UniLasalle
Master 2 - MS Marketing, communication et ingénierie des produits agroalimentaires
Semestre 1 : Enseignements en français - UniLasalle, Rouen
- Veille et analyse stratégique sur les marchés alimentaires
- Définition et conception d’une stratégie marketing
- Définition et pilotage des plans marketing de produits et marques alimentaires
- Elaboration de stratégie de marketing digital
- Pilotage de stratégie de marketing digital
- Méthodologie de la recherche
- Parcours Carrière-Codéveloppement-Coaching collectif
Semestre 2 : Enseignements en français - UniLasalle, Rouen
- Environnement agroalimentaire
- Conception et/ou adaptation d’un produit ou d’une gamme de produits de marques alimentaires
- Pilotage d’un projet R&D et commercialisation d’un produit alimentaire
- Gérer un département ou un projet marketing alimentaire durable
- Mission d’entreprise
- Parcours Carrière
- Thèse professionnelle
- Stage
"MSc International Marketing and Business Development" Track
Master 2 - MSc International Marketing and Business Development
Semestre 1 - Enseignements en anglais : Caen
- Marketing Management
- International Operations management
- Cross Cultural Management
- International Business Negociation
- International Market research
- International Human ressources management
- Business challenge
- Research methodology
- Career Path
Semestre 2 - Enseignements en anglais : Caen
- E-Commerce webmarking and mobile marketing
- New trends in marketing
- International business development
- Brand and services marketing
- International development in practive
- International finance
- Internship
- Dissertation
- Career Path
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Semestres 1 et 2 : Université partenaire
Double-Diplôme en Universités Partenaires
- Courses as per programme Partner universities
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