Nebojsa DAVCIK

Fisar, M, Greiner, B, Huber, C, Katok, E, Ozkes, A, Davcik, N & al 2024, 'Reproducibility in Management Science', Management Science, vol. 70, issue 3, pp. 1343-20. FNEGE : 1 ; ABS : 4 ; FT50.

Davcik, N, Cardinali, S, Sharma, P & Cedrola, E 2021, 'Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs', performance?', Journal of Business Research, vol. 128, May, pp. 650-660.CNRS 2 ; FNEGE 2 ; ABS : 3.

Marques, C, Da Silva, RV, Davcik, N & Tamagnini Faria, R 2020, 'The role of brand equity in a new rebranding strategy of a private label brand', Journal of Business Research, vol. 117, septembre, pp. 497-507. CNRS : 2; FNEGE : 2; HCERES : A; ABS 3.

Sharma, P, Leung, T-Y, Kingshott, R, Davcik, N & Cardinali, S 2020, 'Managing uncertainty during a global pandemic: An international business perspective', Journal  of Business Research, vol. 116, pp. 188-192, August. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3

Davcik, N, Sharma, P, Chan, R & Roy, R 2019, 'An introduction to the special issue on the past, present and future research on deliberate lookalikes', Journal of Product & Brand Management, vol. 28(6), pp. 701-706

Kingshott, R.P.J, Sharma, P, Hosie, P & Davcik, N 2019, 'Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements', Asia Pacific Journal of Management, vol. 36(1), pp. 135-160.

Davcik, N & Grigoriou, N 2019, 'How an unequal intra-firm resources distribution affect market share', Marketing Intelligence & Planning, vol. 38 No. 2, pp. 167-180.

Ly, A, Esperança, J & Davcik, N 2018, 'What drives Foreign Direct Investments (FDI): the role of language, geographical distance, information flow and technological similarity', Journal of Business Research, vol. 88(7), pp. 111-122.  

Sharma, P, Davcik, N & Pillai, K.G 2016, 'Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance'. Journal of Business Research, vol. 69(12), pp. 5662-5669.

Davcik, N & Sharma, P 2016, 'Marketing resources, performance, and competitive advantage: A review and future research directions'. Journal of Business Research, vol. 69(12), pp. 5547-5552. 

Davcik, N, da Silva, R.V & Hair, J 2015, 'Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research', Journal of Product and Brand Management, vol. 24(1), pp. 3-17

Davcik, N, & Sharma, P 2015, 'Impact of Product Differentiation, Marketing Investments and Brand Equity on Pricing Strategies: A Brand Level Investigation', European Journal of Marketing, vol. 49(5/6), pp. 760-781.

Davcik, N 2014, 'The use and misuse of structural equation modeling in management research: A review and critique', Journal of Advances in Management Research, vol. 11(1), pp. 47-81.

Davcik, N 2013, 'An empirical investigation of brand equity: Drivers and their consequences', British Food Journal, vol. 115 (9), pp. 1342-1360.

Davcik, N & Rundquist, J 2012, 'An exploratory study of brand success: Evidence from the food industry'. Journal of International Food & Agribusiness Marketing, vol. 24(1), pp. 91-109.

Boesso, G, Davcik, N & Favotto, F 2009, 'Health-Enhancing Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt', The Journal of Agrobiotechnology Management and Economics, vol. 12(2), pp. 155-166.  

Alqahtani, A, Sharma, P, Davcik, N & Kingshott, R 2024, 'How do brand evaluations affect online brand engagement? Mediation impact and evidence from Facebook', the Global Brand Conference, Edinburg, UK, April 22-24.
 

Davcik, N, Langaro, D & Nascimento, R 2019, 'Users’ perceptions of non-sponsored branded User generated content', 14th Global Brand Conference, Berlin, Germany, May 8-10.

Vaniala, I, Davcik, N & Priem, R 2018, 'The Role of Consumers’ Responses in Interfirm Competitive Dynamics', 21 World Marketing Congress, Porto, Portugal, June 27-29. 

Vaniala, I, Davcik, N & Priem, R 2018, 'The Role of Consumers’ Responses in Interfirm Competitive Dynamics', EURAM 18, Reykjavik, Iceland,  June 19-22. 

Vaniala, I, Davcik, N & Priem, R 2018, 'The Effects of Consumer Response on Inter-firm Competitive Dynamics', 2018 Academy of Management Annual Meeting, Chicago, USA, August 10-14. 

Vaniala, I, Davcik, N & Priem, R 2018, 'The Effects of Consumer Response on Inter-firm Competitive Dynamics', 2018 Academy of Management Annual Meeting, Chicago, USA, August 10-14

 Davcik, N & Grigoriou, N 2017, 'How an unequal intra-firm distribution of dynamic marketing capabilities affect market share', IRMBAM 2017, Nice, France, 5-6 July. 

Vaniala, L, Davcik, N Priem, R 2017, 'The Role of Consumers’ Responses in Inter-firm Competitive Dynamics', Academy of Management Journal “New Ways of Seeing” paper and idea development workshop, London, Ontario, Canada, June 2-3.

Vaniala, L, Davcik, N Priem, R 2017, 'The Role of Consumers’ Responses in Inter-firm Competitive Dynamics', Academy of Management Journal “New Ways of Seeing” paper and idea development workshop, London, Ontario, Canada, June 2-3.

Davcik, N & Sharma, P 2016, 'The role of product innovation in marketing performance: Empirical study in FMCG market', 19 World Marketing Congress, Paris, France,  July 19-23.

Ly, A, Esperança, J & Davcik, N 2016, 'What drives Foreign Direct Investments (FDI): the role of language, geographical distance, information flow and technological similarity'. European International Business Academy 2016 Conference, Vienna, Austria, December 02-04. 

Davcik, N, Sharma, P & Grigoriou, N 2016, 'Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance', 19 World Marketing Congress, Paris, France, July 19-23.

Davcik, N & Turyna, M 2015, 'The Role of Brand Equity in Solving the Ambiguity of Firm Performance under Dynamic Conditions', 18 World Marketing Congress, Bari, Italy, July 14-18.

Davcik, N & Grigoriou, N 2014, 'How dynamic marketing capabilities affect market share performance output: An innovative brand oriented approach', 17 World Marketing Congress, Lima, Peru , August 5-8. 

 Davcik, N, Silva, R & Hair, J 2014, 'Brand value: a definition, conceptual and research design', 9th Global Brand Conference, Hatfield, UK, April 9-14.

Grigoriou, N, Davcik, N & Sharma, P 2014, 'Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach', 2014 AMS Annual Conference, Indianapolis, USA, May 21-23.

 Davcik, N 2013, 'The role of brand equity and innovation in obtaining price premium', 8th Global Brand Conference, Port, Portugal, April 3-5.

Pantelic, D, Davcik, N, Zehetner, A & Gillpatrick, T 2013, 'Sustainability as a marketing doctrine (In different economic conditions)', Cross Cultural Conference, Graz, Austria. 

Davcik, N 2012, 'Price Premium: A Multi Research Approach in Branding', 41st Annual Conference EMAC, Lisbon , Portugal, May 22-25.

Davcik, N 2010, 'Brand differentiation: A driver of the brand performance outputs', 6th International conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG, Barcelona, Spain, April 9-11.

Davcik, N 2009, 'Antecedents of Successful Brand in Enriched-Food Industry, Branding and Society: The Social, Cultural and Financial Impacts of Brands in the 21st century', Academy of Marketing, Cambridge, England, September 1-3.

Davcik, N 2009, 'Modeling the Brand Value: Brand Equity Approach, Branding and Society: The Social, Cultural and Financial Impacts of Brands in the 21st century', Academy of Marketing, Cambridge, England, September 1-3.

Davcik, N, Boesso, G & Favotto, F 2009, 'Innovation Drives Differentiation: Functional, Organic & Wellness Food in Italy', 5th Thought Leaders International Conference on Brand Management, Athens, Greece, April 6-7.

Boesso, G, Davcik, N & Favotto, F 2008, 'Health-enhancing products in the Italian food industry: multinationals and SMEs competing on yogurt', 15th International Product Development Management Conference, EIASM, Hamburg, Germany, June 29-July 01.

Davcik, N, Sharma, P & Grigoriou, N 2017, 'Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance' in Marketing at the Confluence between Entertainment and Analytics, Developments in Marketing Science, P. Rossi (ed.), p. 13.

Davcik, N & Sharma, P 2017, 'The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market' in Marketing at the Confluence between Entertainment and Analytics, P. Rossi (ed.), p.273. 

Davcik, N & Grigoriou, N 2016, 'How dynamic marketing capabilities affect the market share performance output: An innovative brand oriented approach', Marketing Challenges in a Turbulent Business Environment, Developments in Marketing, Groza, M & Ragland, C,  (eds.) p.133.

Grigoriou, N, Davcik, N & Sharma, P 2016, 'Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach', in Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Obal et al. (eds.), p.813.

Davcik, N 2015, 'How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market, Campbell', in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, C. & Ma, J. (eds.), p. 619.

Davcik, N, Boesso, G &Favotto, F 2010, 'Does Branding Drive Price Differentiation? Functional, Organic & Wellness Food in Italy', in Contemporary Issues in Brand Research, Christodoulides, Christodoulides, G, Veloutsou, C, Jevons, C, de Chernatony, L & Papadopoulos, N (eds.), ATINER, Athens, pp. 293-305.