mustafeed zaman

Mustafeed ZAMAN

Le Havre

Associate Professor in Digital Marketing

Presentation

Mustafeed Zaman is an Associate Professor of Digital Marketing at EM Normandie Business School. He joined EM Normandie Business School in 2019. He has a PhD in Management Sciences from the Institute of Business Administration, University of Perpignan (France), awarded in 2018. His PhD thesis was on “Web Innovativeness and ICT Adoption in Tourism SMEs”. His area of specialization and research is Innovativeness, Digital Transformation, Marketing Strategy, Digital Marketing, Social Media Marketing, Information & Communication Technology, Technology Acceptance and Adoption, Digitalization of Services, Artificial Intelligence (AI), Big Data and Travel, Tourism & Hospitality Management. Dr. Zaman has received multiple distinctions such as “Academic Excellence Award” for Pedagogical Innovation from Fondation EM Normandie, France (2021); "Valedictorian / Top of the Class" from Excelia Group (La Rochelle Business School), France (2012); "Best Paper Award" at the 8th International Conference on Service Management from the Virginia Tech, USA (2015); and "Best PhD Thesis Award" in Tourism Management from French Tourism Research Association (AFMAT) (2019).

Professional experience

Since 2019 : assistant professor in Digital Marketing, EM Normandie
2018-2019 : faculty in strategy,  EDHEC Business School
2015-2019 : part-time lecturer in marketing, Excelia Tourism & Hospitality School, La Rochelle
2016-2018 : lecturer & researcher in management sciences, Université de Perpignan Via Domitia

Département
Marketing
Matières enseignées
Services marketing Digital Marketing Strategy
Diplômes
2018 : PhD in Management Sciences, Université de Perpignan Via Domitia
Read the articles on the blog

Publications

  • Zaman, M 2018, 'Mesure de l'innovativité et facteurs d'adoption des innovations Web : le cas des Organismes de Gestion de Destination (OGD) français', PhD in Management Sciences, Université de Perpignan Via Domitia, Perpignan, France.

    2018

    Thèse de doctorat/HDR

  • Zaman, M 2018, 'Mesure de l'innovativité et facteurs d'adoption des innovations Web : le cas des Organismes de Gestion de Destination (OGD) français', thèse de doctorat en Sciences de Gestion, Université de Perpignan Via Domitia, Perpignan, France.

    2018

    Thèse de doctorat/HDR

  • Seraphin, H, Gowreesunkar, V, Zaman, M, & Bourliataux-Lajoinie, S 2019, "Community based festivals as a tool to tackle tourismphobia and antitourism movements". Journal of Hospitality and Tourism Management, vol. 39, pp. 219-223.

    2019

    Academic articles

  • Séraphin, H, Zaman, M, Olver, S, Bourliataux-Lajoinie, S & Dosquet, F 2019, "Destination branding and overtourism". Journal of Hospitality and Tourism Management, vol. 38, pp. 1-4.

    2019

    Academic articles

  • Séraphin, H, Zaman, M, Olver, S, Bourliataux-Lajoinie, S & Dosquet, F 2019, "Destination branding and overtourism". Journal of Hospitality and Tourism Management, vol. 38, pp. 1-4.

    2019

    Academic articles

  • Seraphin, H, Gowreesunkar, V, Zaman, M, & Lorey, T 2019, "Limitations of Trexit (Tourism Exit) as a Solution to Overtourism". Worldwide Hospitality and Tourism Themes, vol. 11(5), pp. 566-581.

    2019

    Academic articles

  • Seraphin, H, Gowreesunkar, V, Zaman, M, & Lorey, T 2019, "Limitations of Trexit (Tourism Exit) as a Solution to Overtourism". Worldwide Hospitality and Tourism Themes, vol. 11(5), pp. 566-581.

    2019

    Academic articles

  • Seraphin, H, Gowreesunkar, V, Zaman, M, & Bourliataux-Lajoinie, S 2019, "Community based festivals as a tool to tackle tourismphobia and antitourism movements". Journal of Hospitality and Tourism Management, vol. 39, pp. 219-223.

    2019

    Academic articles

  • Michael, N, Zaman, M & Gorpe, T.S 2018, "A case study of developing leadership and creativity skills in higher education (HE) students", e-Review of Tourism Research, vol. 15(4/5), pp. 282-313

    2018

    Academic articles

  • Michael, N, Zaman, M & Gorpe, T.S 2018, "A case study of developing leadership and creativity skills in higher education (HE) students", e-Review of Tourism Research, vol. 15(4/5), pp. 282-313

    2018

    Academic articles

  • Zaman, M, Botti, L, Boulin, J.L & Corne, A 2017, "Intégration des innovations Web: défi relevé pour les OGD français?", Management & Avenir, vol. 91, pp. 163-184.

    2017

    Academic articles

  • Zaman, M, Botti, L, Boulin, J.L & Corne, A 2017, "Intégration des innovations Web: défi relevé pour les OGD français?", Management & Avenir, vol. 91, pp. 163-184.

    2017

    Academic articles

  • Zaman, M, Botti, L & Vo Thanh, T 2016, "Does managerial efficiency relate to customer satisfaction? The case of Parisian boutique hotels. International Journal of Culture", Tourism and Hospitality Research, vol. 10(4), pp. 455-470.

    2016

    Academic articles

  • Zaman, M, Botti, L & Vo Thanh, T 2016, "Does managerial efficiency relate to customer satisfaction? The case of Parisian boutique hotels. International Journal of Culture", Tourism and Hospitality Research, vol. 10(4), pp. 455-470.

    2016

    Academic articles

  • Zaman, M, Botti, L & Thanh, T.V 2016, "Weight of criteria in hotel selection: An empirical illustration based on TripAdvisor criteria". European Journal of Tourism Research, vol. 13(1), pp. 132-138.

    2016

    Academic articles

  • Zaman, M, Botti, L & Thanh, T.V 2016, "Weight of criteria in hotel selection: An empirical illustration based on TripAdvisor criteria". European Journal of Tourism Research, vol. 13(1), pp. 132-138.

    2016

    Academic articles

  • Zaman, M & Vo Thanh, T 2020, ‘Weight of Attributes and Value Co-Creation: The Case of Hotel Industry’, International Conference on Hospitality, Travel and Tourism Industry, Bangkok, Thailand, January 16-17.

    2020

    Academic communications

  • Zaman, M & Vo Thanh, T 2020, ‘Weight of Attributes and Value Co-Creation: The Case of Hotel Industry’, International Conference on Hospitality, Travel and Tourism Industry, Bangkok, Thailand, January 16-17.

    2020

    Academic communications

  • Zaman, M & Béal, L. 2019, " À l'ère du Big Data, quels rôles pour les OGD? Le cas de Charentes Tourisme", 6ème Conférence de l'Association Francophone de Management du Tourisme (AFMAT), Perpignan, France, 21-22 May

    2019

    Academic communications

  • Zaman, M, Vo Thanh, T & Botti, L 2019, "Mesure de l'innovativité perçue: le cas des restaurants", 6ème Conférence de l'Association Francophone de Management du Tourisme (AFMAT), Perpignan, France, 21-22 Mai.

    2019

    Academic communications

  • Zaman, M, Béal, L, Chapuis,J.-M, Montargot, N & Voillard, L 2019, 'Hotel Dynamic Pricing at Destination Level: Exploratory Analysis of La Baule (France)', 3rd Revenue Management & Pricing in Services Conference, Lausanne, Switzerland, December 2-3.

    2019

    Academic communications

  • Zaman, M, Vo Thanh, T & Botti, L 2019, "Mesure de l'innovativité perçue: le cas des restaurants", 6ème Conférence de l'Association Francophone de Management du Tourisme (AFMAT), Perpignan, France, 21-22 May.

    2019

    Academic communications

  • Zaman, M, Béal, L, Chapuis,J.-M, Montargot, N & Voillard, L 2019, 'Hotel Dynamic Pricing at Destination Level: Exploratory Analysis of La Baule (France)', 3rd Revenue Management & Pricing in Services Conference, Lausanne, Switzerland, December 2-3.

    2019

    Academic communications

  • Zaman, M & Béal, L. 2019, " À l'ère du Big Data, quels rôles pour les OGD? Le cas de Charentes Tourisme", 6ème Conférence de l'Association Francophone de Management du Tourisme (AFMAT), Perpignan, France, 21-22 Mai

    2019

    Academic communications

  • Zaman, M, Botti, L, Michael, N, Michael, I & Beal, L 2018, "Measuring the Innovativeness of Tourism Websites: The Case of the United Arab Emirates (UAE)", 13ème Asia Tourism Forum, Université d'Angers, Angers, France, 8 june. 

    2018

    Academic communications

  • Zaman, M, Botti, L, Michael, N & Michael, I 2018, « Factors of ICT Adoption: A Comparative Analysis Between France and UAE », TTRA (Travel and Tourism Research Association) Europe Chapter Conference, Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia, 26 april.

    2018

    Academic communications

  • Zaman, M & Dauxert, T 2018, « L'usage stratégique des avis en ligne dans l'innovation des services et de co-création de valeur : le cas du secteur hôtelier », 21ème Conférence internationale - Etienne Thil, IMMD, Roubaix, France, 5 oct.

    2018

    Academic communications

  • Zaman, M, Botti, L, Michael, N & Michael, I 2018, « Factors of ICT Adoption: A Comparative Analysis Between France and UAE », TTRA (Travel and Tourism Research Association) Europe Chapter Conference, Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia, 26 april.

    2018

    Academic communications

  • Zaman, M, Vo Thanh, T & Botti, L 2018, « Quel rôle étique pour le(s) site(s) web d'un territoire touristique? », 5ème Conférence de l'Association Francophone de Management du Tourisme (AFMAT), FNEGE - Cité Universitaire de Paris, Paris, France, 22 - 25 mai.

    2018

    Academic communications

  • Zaman, M & Dauxert, T 2018, « L'usage stratégique des avis en ligne dans l'innovation des services et de co-création de valeur : le cas du secteur hôtelier », 21ème Conférence internationale - Etienne Thil, IMMD, Roubaix, France, 5 oct.

    2018

    Academic communications

  • Zaman, M & Dauxert, T 2018, "Use of e-WOM in Service Innovation : The Case of Parisian Hotels", TTRA (Travel and Tourism Research Association) Europe Chapter Conference, Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia, april 26.

    2018

    Academic communications

  • Zaman, M, Vo Thanh, T & Botti, L 2018, « Quel rôle étique pour le(s) site(s) web d'un territoire touristique? », 5ème Conférence de l'Association Francophone de Management du Tourisme (AFMAT), FNEGE - Cité Universitaire de Paris, Paris, France, 22 - 25 may.

    2018

    Academic communications

  • Zaman, M, Béal, L, Chamot, S & Laherrère, J 2018, « Revenue Management de Destination (RMD) et Pérennité des territoires touristiques: Une expérience inédite de Charentes Tourisme (France) », Colloque - Réinvention des territoires touristiques, Université de Lausanne, Sion, Suisse, 14 septembre. 

    2018

    Academic communications

  • Zaman, M & Dauxert, T 2018, "Use of e-WOM in Service Innovation : The Case of Parisian Hotels", TTRA (Travel and Tourism Research Association) Europe Chapter Conference, Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia, april 26.

    2018

    Academic communications

  • Zaman, M, Béal, L, Chamot, S & Laherrère, J 2018, « Revenue Management de Destination (RMD) et Pérennité des territoires touristiques: Une expérience inédite de Charentes Tourisme (France) », Colloque - Réinvention des territoires touristiques, Université de Lausanne, Sion, Switzerland, september 14. 

    2018

    Academic communications

  • Zaman, M, Botti, L, Michael, N, Michael, I & Beal, L 2018, "Measuring the Innovativeness of Tourism Websites: The Case of the United Arab Emirates (UAE)", 13ème Asia Tourism Forum, Université d'Angers, Angers, France, 8 june. 

    2018

    Academic communications

  • Zaman, M, Botti, L & Vo Thanh, T 2017, « Facteurs d’adoption des Innovations Web : Le cas des hôtels indépendants en France », 48ème conférence internationale annuelle – TTRA (Travel and Tourism Research Association), Hôtel Hilton, Québec, Canada, june 22. 

    2017

    Academic communications

  • Zaman, M, Botti, L & Boulin, J.L 2017, « Facteurs d’adoption des Innovations Web dans l’organisation : Le cas des OGD français », 4ème conférence de l’AFMAT (Association Francophone de Management du Tourisme), IAE de La Rochelle et Ecole Supérieure de Commerce de La Rochelle, La Rochelle, France, 5 mai.

    2017

    Academic communications

  • Zaman, M, Botti, L & Boulin, J.L 2017, « Facteurs d’adoption des Innovations Web dans l’organisation : Le cas des OGD français », 4ème conférence de l’AFMAT (Association Francophone de Management du Tourisme), IAE de La Rochelle et Ecole Supérieure de Commerce de La Rochelle, La Rochelle, France, may 5.

    2017

    Academic communications

  • Zaman, M, Botti, L & Vo Thanh, T 2017, « Facteurs d’adoption des Innovations Web : Le cas des hôtels indépendants en France », 48ème conférence internationale annuelle – TTRA (Travel and Tourism Research Association), Hôtel Hilton, Québec, Canada, 22 juin. 

    2017

    Academic communications

  • Zaman, M, Botti, L,  Boulin, J-L,  Corne, A & Peypoch, N 2016, « Analyse de sites Web d’organisations de marketing de destinations (OMD): proposition d’une méthode multicritère », 84ème congrès de l’Acfas (Association francophone pour le savoir), ESG (École des sciences de la gestion), UQAM (Université de Québec à Montréal), Montréal, Canada, may 13.

    2016

    Academic communications

  • Zaman, M, Botti, L, Corne, A & Peypoch, N 2016, "Benchmarking of Hospitality Sector: Operational Performance and Customer Satisfaction", TTRA (Travel and Tourism Research Association) Europe Chapter Conference, Shannon College of Hotel Management, Shannon, Ireland, 20-24 april.

    2016

    Academic communications

  • Zaman, M, Botti, L, Boulin, J-L, Corne, A & Peypoch, N 2016, « Intégrer l’innovation dans ses pratiques : le cas des DMO françaises et de leurs sites web », 3ème conférence de l’AFMAT (Association Francophone de Management du Tourisme), INSEEC Business School – Campus Alpes-Savoie, Chambéry, France, 4 mai.

    2016

    Academic communications

  • Zaman, M, Botti, L, Corne, A & Peypoch, N 2016, "Benchmarking of Hospitality Sector: Operational Performance and Customer Satisfaction", TTRA (Travel and Tourism Research Association) Europe Chapter Conference, Shannon College of Hotel Management, Shannon, Ireland, 20-24 april.

    2016

    Academic communications

  • Zaman, M, Botti, L, Boulin, J-L, Corne, A & Peypoch, N 2016, « Intégrer l’innovation dans ses pratiques : le cas des DMO françaises et de leurs sites web », 3ème conférence de l’AFMAT (Association Francophone de Management du Tourisme), INSEEC Business School – Campus Alpes-Savoie, Chambéry, France, may 4.

    2016

    Academic communications

  • Zaman, M, Botti, L, Michael, M & Michael, I 2016, "The use of ICT as a tool of Nation Branding: The case of UAE DMO websites", TTRA (Travel and Tourism Research Association) Asia Pacific Chapter, Middlesex University Dubai, Dubai, UAE, 4 dec.

    2016

    Academic communications

  • Zaman, M, Botti, L, Michael, M & Michael, I 2016, "The use of ICT as a tool of Nation Branding: The case of UAE DMO websites", TTRA (Travel and Tourism Research Association) Asia Pacific Chapter, Middlesex University Dubai, Dubai, UAE, 4 dec.

    2016

    Academic communications

  • Zaman, M, Botti, L & Vo Thanh, T 2016, "Weight of Hotel Attributes: Application to Guests of Disneyland Paris Hotels", 6th Advances in Hospitality & Tourism Marketing & Management Conference, Sun Yat-Sen University, Guangzhou, China,  14 july.

    2016

    Academic communications

  • Zaman, M, Botti, L,  Boulin, J-L,  Corne, A & Peypoch, N 2016, « Analyse de sites Web d’organisations de marketing de destinations (OMD): proposition d’une méthode multicritère », 84ème congrès de l’Acfas (Association francophone pour le savoir), ESG (École des sciences de la gestion), UQAM (Université de Québec à Montréal), Montréal, Canada, 13 mai.

    2016

    Academic communications

  • Zaman, M, Botti, L & Vo Thanh, T 2016, "Weight of Hotel Attributes: Application to Guests of Disneyland Paris Hotels", 6th Advances in Hospitality & Tourism Marketing & Management Conference, Sun Yat-Sen University, Guangzhou, China,  14 july.

    2016

    Academic communications

  • Zaman, M, Botti, L. & Vo Thanh, T 2015, « Assessing the Global Performance of Hotels: the French Case », TTRA (Travel and Tourism Research Association) Europe Chapter Conference, MCI Management Center, Innsbruck, Austria, 22 april.

    2015

    Academic communications

  • Zaman, M, Botti, L. & Vo Thanh, T 2015, « Assessing the Global Performance of Hotels: the French Case », TTRA (Travel and Tourism Research Association) Europe Chapter Conference, MCI Management Center, Innsbruck, Austria, 22 april.

    2015

    Academic communications

  • Zaman, M, Vo Thanh, T & Botti, L 2015, "The Weight of Hotel Attributes for Visitors of Disneyland Paris and Co-creation of Value", 8th International Conference on Services Management: Creating Value, Innovation in Delivering Services, Virginia Tech, Washington D.C. USA, 28 november.

    2015

    Academic communications

  • Zaman, M, Vo Thanh, T & Botti, L 2015, « The Weight of Hotel Attributes for Visitors of Disneyland Paris and Co-creation of Value », 8th International Conference on Services Management: Creating Value, Innovation in Delivering Services, Virginia Tech, Washington D.C. USA, 28 november.

    2015

    Academic communications

  • Zaman, M, Vo Thanh, T & Botti, L 2015, « Image projetée et image perçue d’une destination: le cas de la France », 2ème Conférence de l'Association Francophone de Management du Tourisme (AFMAT), EM Strasbourg Business School, University de Strasbourg, France, 13 mai.

    2015

    Academic communications

  • Zaman, M, Vo Thanh, T & Botti, L 2015, « Image projetée et image perçue d’une destination: le cas de la France », 2ème Conférence de l'Association Francophone de Management du Tourisme (AFMAT), EM Strasbourg Business School, University de Strasbourg, France, 13 may.

    2015

    Academic communications

  • Séraphin, H, Ambaye, M, Yallop, A, Gowreesunkar, V & Zaman, M 2020, 'Beyond KidZania: A new framework for identifying the potential impacts of resort mini-clubs', In H. Séraphin, & V. Gowreesunkar (Eds.), Children in Hospitality and Tourism - Marketing and Managing Expériences, pp. 11-30, De Gruyter, Berlin/Boston.

    2020

    Research books and book chapters

  • Zaman, M, Vo Thanh, T, & Botti, L 2020, ‘Tackling Overtourism and Related Perverse Impacts by Using DMO Website as Tool of Social Innovation’ in H. Séraphin, T. Gladkikh,  & T. Vo Thanh (Eds.), Overtourism - Causes, Implications and Solutions, pp. 131-147. Palgrave Macmillan, Cham.

    2020

    Research books and book chapters

  • Zaman, M, Vo Thanh, T, & Botti, L 2020, ‘Tackling Overtourism and Related Perverse Impacts by Using DMO Website as Tool of Social Innovation’ in H. Séraphin, T. Gladkikh,  & T. Vo Thanh (Eds.), Overtourism - Causes, Implications and Solutions, pp. 131-147. Palgrave Macmillan, Cham.

    2020

    Research books and book chapters

  • Zaman, M, Dauxert, T & Michael, N 2020, 'Kid-friendly digital communication for hotels and service adaptation: Empirical evidence from family hotels', In H. Séraphin, & V. Gowreesunkar (Eds.), Children in Hospitality and Tourism - Marketing and Managing Expériences, pp. 123-136. De Gruyter, Berlin/Boston.

    2020

    Research books and book chapters

  • Zaman, M, Dauxert, T & Michael, N 2020, 'Kid-friendly digital communication for hotels and service adaptation: Empirical evidence from family hotels', In H. Séraphin, & V. Gowreesunkar (Eds.), Children in Hospitality and Tourism - Marketing and Managing Expériences, pp. 123-136. De Gruyter, Berlin/Boston.

    2020

    Research books and book chapters

  • Séraphin, H, Ambaye, M, Yallop, A, Gowreesunkar, V & Zaman, M 2020, 'Beyond KidZania: A new framework for identifying the potential impacts of resort mini-clubs', In H. Séraphin, & V. Gowreesunkar (Eds.), Children in Hospitality and Tourism - Marketing and Managing Expériences, pp. 11-30, De Gruyter, Berlin/Boston.

    2020

    Research books and book chapters

  • Zaman, M, Botti, L & Peypoch, N, 2018, « Adoption des innovations TIC dans les organismes de gestion des destinations: Comment relever les défis des nouvelles compétences? » In: Fabry, N. et J. Spindler (Eds.), Le tourisme: un domaine de compétence partagé, Paris : L'Harmattan, pp. 171-184.

    2018

    Research books and book chapters

  • Zaman, M, Botti, L & Peypoch, N, 2018), « Adoption des innovations TIC dans les organismes de gestion des destinations: Comment relever les défis des nouvelles compétences? » In: Fabry, N. et J. Spindler (Eds.), Le tourisme: un domaine de compétence partagé, Paris : L'Harmattan, pp. 171-184.

    2018

    Research books and book chapters

  • Zaman, M & Botti, L 2016, « Compétitivité des iles de la Caraïbe : Une approche multicritères », In: Séraphin, H. et F. Dosquet (Eds.),  Évènementiels dans la Caraïbe : Atouts et limites pour le tourisme et le territoire, Paris, L’Harmattan, pp. 90-106.

    2016

    Research books and book chapters

  • Zaman, M & Botti, L 2016, « Compétitivité des iles de la Caraïbe : Une approche multicritères », In: Séraphin, H. et F. Dosquet (Eds.),  Évènementiels dans la Caraïbe : Atouts et limites pour le tourisme et le territoire, Paris, L’Harmattan, pp. 90-106.

    2016

    Research books and book chapters

  • Béal, L & Zaman, M 2019, ‘Comment les plates-formes mettent la main sur le développement touristique des territoires’, The Conversation, 27 juin.

    2019

    Articles in professional journals

  • Béal, L & Zaman, M 2019, ‘Comment les plates-formes mettent la main sur le développement touristique des territoires’, The Conversation, june 27.

    2019

    Articles in professional journals