Patricia BAUDIER

Patricia BAUDIER

Paris

Professor in Marketing

Presentation

Patricia Baudier is a Professor of Marketing and she joined EM Normandie in 2018. She has a PhD in management science from the Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay) awarded in 2013. Her thesis is on managing claims on Twitter: Impact on satisfaction of the client’s perception of the Community Manager. Her research interests are new technology, consumer behaviour and digital marketing. Patricia spent 28 years working in sales and marketing roles in American multinational companies (Apple France and Kodak Europe/Africa/Middle East).

Professional experience

Since 2018 : professor in marketing, EM Normandie 
2014-2018 : associate professor in marketing, Leonard de Vinci Business School 
2013-2018 : associate professor in marketing, Ecole International School of Luxury Marketing

Département
Supply Chain & Management Digital
Matières enseignées
E-marketing Marketing Customer relations
Diplômes
2013 : PhD in Management Sciences, Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay)

Publications

  • Hikkerova, L, Manita, R, Elommal, N & Baudier, P 2020, 'The digital transformation of external audit and its impact on corporate governance', Technogical Forecasting and Social Change, vol.150. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS 3  

    2020

    Academic articles

  • Baudier, P, Ammi, C & Kondrateva, G 2020, 'The acceptability of telemedicine cabin by the students’, Journal of Innovation Economics and Management, 2020/2, n. 35, pp. 33-53. CNRS: 4 ; FNEGE: 3 ; HCERES: B  

    2020

    Academic articles

  • Hikkerova, L, Manita, R, Elommal, N & Baudier, P 2020, 'The digital transformation of external audit and its impact on corporate governance', Technogical Forecasting and Social Change, vol.150. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS 3

    2020

    Academic articles

  • Baudier, P, Ammi, C & Kondrateva, G 2020, 'The acceptability of telemedicine cabin by the students’, Journal of Innovation Economics and Management, 2020/2, n. 35, pp. 33-53. CNRS: 4 ; FNEGE: 3 ; HCERES: B  

    2020

    Academic articles

  • Kondrateva, G, Ammi, C & Baudier, P 2020, ‘Understanding Restaurant Clients’ Intention to Use Mobile Applications: A Comparative Study of France and Russia’, Journal of Global Information Management,  vol. 28, issue 3, pp.1-16. CNRS : 3 ; FNEGE : 3 ; HCERES : A ; ABS 2 

    2020

    Academic articles

  • Baudier, P, Ammi, C & Fosso-Wamba 2020, ‘Differing Perceptions of the Smartwatch by Users within Developed Countries Review Complete’, Journal of Global Information Management, Vol. 28, pp. 1-20. CNRS 3 ; FNEGE 3 ; HCERES : B

    2020

    Academic articles

  • Kondrateva, G, Ammi, C & Baudier, P 2020, ‘Understanding Restaurant Clients’ Intention to Use Mobile Applications: A Comparative Study of France and Russia’, Journal of Global Information Management,  vol. 28, issue 3, pp.1-16. CNRS : 3 ; FNEGE : 3 ; HCERES : A ; ABS 2 

    2020

    Academic articles

  • Baudier, P, Ammi, C & Fosso-Wamba 2020, ‘Differing Perceptions of the Smartwatch by Users within Developed Countries Review Complete’, Journal of Global Information Management, Vol. 28, pp. 1-20. CNRS 3 ; FNEGE 3 ; HCERES : B

    2020

    Academic articles

  • Baudier, P, Ammi, C & Lecouteux, A 2019, 'Employee’s acceptance of wearable devices: Source of Innovation In corporate HR policies’, Innovations : Revue d'Economie et de Management de l'Innovation / Journal of Innovation Economics and Management, 2019/3, no. 30, pp. 89-111. CNRS: 4 ; FNEGE: 3 ; HCERES: C 

    2019

    Academic articles

  • Baudier, P, Ammi, C & Lecouteux, A 2019, 'Employee’s acceptance of wearable devices: Source of Innovation In corporate HR policies’, Innovations : Revue d'Economie et de Management de l'Innovation / Journal of Innovation Economics and Management, 2019/3, no. 30, pp. 89-111. CNRS: 4 ; FNEGE: 3 ; HCERES: C 

    2019

    Academic articles

  • Lima, M, Baudier P & Boufaden, N, Business Model Canvas: Perceived usability and benefits- Innovations- (ISG)- 57(3), 59-85. (Rang 4), Février 2018

    2018

    Academic articles

  • Baudier, P, Ammi, C & Deboeuf-Rouchon, M, Smart Home concept: The case of digital native’s motivations- Technological Forecasting and Social Change- (Rang 2), Juin 2018

    2018

    Academic articles

  • Baudier, P, Ammi, C & Deboeuf-Rouchon, M, Smart Home concept: The case of digital native’s motivations- Technological Forecasting and Social Change- (Rang 2), Juin 2018

    2018

    Academic articles

  • Lima, M, Baudier P & Boufaden, N, Business Model Canvas: Perceived usability and benefits- Innovations- (ISG)- 57(3), 59-85. (Rang 4), Février 2018

    2018

    Academic articles

  • Lima, M & Baudier, P 2017, 'Business Model Canvas Acceptance Among French Entrepreneurship Students: Principles for enhancing innovation artefact in business education- Journal of Innovations Economics & Management - N°23 -p159-183. (Rang 4), Janvier.

    2017

    Academic articles

  • Lima, M & Baudier, P, 2017, 'Business Model Canvas Acceptance Among French Entrepreneurship Students: Principles for enhancing innovation artefact in business education- Journal of Innovations Economics & Management - N°23 -p159-183. (Rang 4), Janvier.

    2017

    Academic articles

  • Dalmas, M, Baudier, P & Dejoux, C, Formation ouverte à distance- Revue Management et Avenir- N°91- p 39-63. (Rang 3), Mars 2017

    2017

    Academic articles

  • Dalmas, M, Baudier, P & Dejoux, C, Formation ouverte à distance- Revue Management et Avenir- N°91- p 39-63. (Rang 3), March 2017

    2017

    Academic articles

  • Baudier, P & Ammi, C 2016, 'Impact des dimensions de la justice perçue sur la satisfaction dans le cadre de la gestion de réclamations sur Twitter : nouvelle échelle de mesure de la justice interactionnelle intégrant la dimension d’intimité sociale', Revue Française de Marketing, N°257-3/4- p23-38. (Rang 4), September. 

    2016

    Academic articles

  • Baudier, P & Ammi, C 2016, 'Impact des dimensions de la justice perçue sur la satisfaction dans le cadre de la gestion de réclamations sur Twitter : nouvelle échelle de mesure de la justice interactionnelle intégrant la dimension d’intimité sociale', Revue Française de Marketing, n °257-3/4- p23-38. (Rang 4), Septembre.

    2016

    Academic articles

  • Baudier, P, Ammi, C & Kontradeva, G 2020, ‘The Digital Natives’ paradox: Adoption of Telemedicine Cabin’, 19th International Marketing Trends Conference, Paris, January, 16-18.

    2020

    Academic communications

  • Baudier, P, Ammi, C & Kontradeva, G 2020, ‘The Digital Natives’ paradox: Adoption of Telemedicine Cabin’, 19th International Marketing Trends Conference, Paris, January, 16-18.

    2020

    Academic communications

  • Chang, V, Taiyu L, Yujie, S & Baudier, P 2019, ‘Smart Healthcare and Ethical issues’, FEMIB 2019, Heraklion, May 3-5.

    2019

    Academic communications

  • Chang, V, Taiyu L, Yujie, S & Baudier, P 2019, ‘Smart Healthcare and Ethical issues’, FEMIB 2019, Heraklion, May 3-5.

    2019

    Academic communications

  • Baudier, P, Manita, N-E, Haikel-Elsabeh, M & Hikkerova, L 2019, ‘The remote olfactive technology adoption in the perfumery industry: The case of Digital Natives’, 2nd International Conference on Digital, Innovation, Entrepreneurship & Financing, Valencia, Spain, December 2-3.

    2019

    Academic communications

  • Baudier, P, Manita, N-E, Haikel-Elsabeh, M & Hikkerova, L 2019, ‘The remote olfactive technology adoption in the perfumery industry: The case of Digital Natives’, 2nd International Conference on Digital, Innovation, Entrepreneurship & Financing, Valencia, Spain, December 2-3.

    2019

    Academic communications

  • Baudier, P, Ammi, C and Kondrateva, G 2019, ‘The Acceptability of Telemedicine Cabin by students’, RNI 2019 Conference, Naples, July, 17-19.

    2019

    Academic communications

  • Baudier, P, Ammi, C and Kondrateva, G 2019, ‘The Acceptability of Telemedicine Cabin by students’, RNI 2019 Conference, Naples, July, 17-19.

    2019

    Academic communications

  • Baudier, P (2014), L'Entreprise et son Environnement : Entreprendre, apprendre, s'adapter : Ouvrage collectif des enseignants de l’EMLV disponible sur Amazon- Chapitre 7- Le concept de fidélité- p147-158. Décembre 2014.

    2014

    Research books and book chapters

  • Baudier, P (2014), L'Entreprise et son Environnement : Entreprendre, apprendre, s'adapter : Ouvrage collectif des enseignants de l’EMLV disponible sur Amazon- Chapitre 7- Le concept de fidélité- p147-158. December 2014.

    2014

    Research books and book chapters

  • C.Lovelock, J.Wirtz, D.Lapert, A.Munos, Baudier, P (2008), Marketing des services, Etude de cas sur Autolib 7ième Page 588- édition Pearson

    2008

    Research books and book chapters

  • C.Lovelock, J.Wirtz, D.Lapert, A.Munos, Baudier, P (2008), Marketing des services, Etude de cas sur Autolib 7ième Page 588- édition Pearson

    2008

    Research books and book chapters

  • Manita, R, Elommal, N & Baudier, P 2019, ‘Comment le digital et les big data vont transformer le métier des cabinets d’audit’, The Conversation, 26 septembre.

    2019

    Articles in professional journals

  • Manita, R, Elommal, N & Baudier, P 2019, ‘Comment le digital et les big data vont transformer le métier des cabinets d’audit’, The Conversation, september, 26.

    2019

    Articles in professional journals

  • Baudier, P, « Les métiers du marketing et de la finance » Investir pour rapporter… les types d’actions marketing. Magazine des Grandes écoles et Universités, Hors-série Spécial Marketing et Finance n°2, December 2015

    2015

    Articles in professional journals

  • Baudier, P, 2015 Marketing : Changement de paradigme. Magazine des Grandes écoles et Universités, Hors-série Spécial Marketing et Finance n°1 « Spécial jeunes diplômés », Mai

    2015

    Articles in professional journals

  • Baudier, P, 2015 Marketing : Changement de paradigme. Magazine des Grandes écoles et Universités, Hors-série Spécial Marketing et Finance n°1 « Spécial jeunes diplômés », May

    2015

    Articles in professional journals

  • Baudier, P, « Les métiers du marketing et de la finance » Investir pour rapporter… les types d’actions marketing. Magazine des Grandes écoles et Universités, Hors-série Spécial Marketing et Finance n°2, Décembre 2015

    2015

    Articles in professional journals