Publications

Filtres

  • Khaba, S & Bhar, C 2016, ‘Analysis of lean barriers of Indian electronics industry - an application of Interpretive Structural Modeling’. In Trends in Operations Management-Perspective and Challenges, Excel India Publishers, New Delhi, India, pp. 43-47.

    2016

    Research books and book chapters

  • Daudet, B & Alix, Y 2016, "The Republic of Iran: Geopolitics game changer thanks to the railway sector?", in S. Battulga (ed.), World Affairs, 2-33 (459), Ulaanbaatar, Mongolia, pp. 93-106

    2016

    Research books and book chapters

  • Grigoriou, N, Davcik, N & Sharma, P 2016, 'Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach', in Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Obal et al. (eds.), p.813.

    2016

    Research books and book chapters

  • Milleret, G & de Boissieu, E 2016, 'Boutiques de luxe, vitrines d'un art de vivre', ed. Eyrolles, p. 192.

    2016

    Research books and book chapters

  • Jeanne, L 2016, "La géoéconomie des terres rares", in A Guilhon & N Moinet (eds) , Intelligence économique - S’informer, se protéger, influencer, Editions Pearson, pp. 92-107

    2016

    Research books and book chapters

  • Alves, S & Hélène, L 2015, "Le numérique pour l’enseignement supérieur : impact sur le métier d’enseignement", in P. Y. Badillo & D. Roux (eds) , Le numérique pour enseigner autrement, Editions Economica, pp. 110-118

    2015

    Research books and book chapters

  • Davcik, N 2015, 'How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market, Campbell', in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, C. & Ma, J. (eds.), p. 619.

    2015

    Research books and book chapters

  • Alves, S & Vivier, L 2015, "Best Western - Le personnel en contact, levier de la satisfaction pérenne du client" (ed.), Le cas des services: recueil de cas en management et marketing des services, Editions EMS, pp. 99-117

    2015

    Research books and book chapters

  • Salloum, C., Azoury, N. & Digout, J. 2015, 'Éthique et marketing politique au Moyen-Orient', In N. Bordeau & D.X. Weiss (Ed.), Politique et éthique : regards croisés, Bart & Jones Publishers, pp. 174-187.

    2015

    Research books and book chapters

  • Nadou, F 2015, "Territoires ruraux et entrepreneuriat en France", in G Doré & L Paboeuf (eds) , Gouvernance locale et entrepreneuriat rural, regards croisés France-Québec, La Librairie des Territoires, Sarrant, pp. 47-60

    2015

    Research books and book chapters