Publications

Filtres

  • Davcik, N 2015, 'How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market, Campbell', in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, C. & Ma, J. (eds.), p. 619.

    2015

    Research books and book chapters

  • Alves, S & Hélène, L 2015, "Le numérique pour l’enseignement supérieur : impact sur le métier d’enseignement", in P. Y. Badillo & D. Roux (eds) , Le numérique pour enseigner autrement, Editions Economica, pp. 110-118

    2015

    Research books and book chapters

  • Davcik, N 2015, 'How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market, Campbell', in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, C. & Ma, J. (eds.), p. 619.

    2015

    Research books and book chapters

  • Alves, S & Vivier, L 2015, "Best Western - Le personnel en contact, levier de la satisfaction pérenne du client" (ed.), Le cas des services: recueil de cas en management et marketing des services, Editions EMS, pp. 99-117

    2015

    Research books and book chapters

  • Salloum, C., Azoury, N. & Digout, J. 2015, 'Éthique et marketing politique au Moyen-Orient', In N. Bordeau & D.X. Weiss (Ed.), Politique et éthique : regards croisés, Bart & Jones Publishers, pp. 174-187.

    2015

    Research books and book chapters

  • Nadou, F 2015, "Territoires ruraux et entrepreneuriat en France", in G Doré & L Paboeuf (eds) , Gouvernance locale et entrepreneuriat rural, regards croisés France-Québec, La Librairie des Territoires, Sarrant, pp. 47-60

    2015

    Research books and book chapters

  • Dutot, V & Castellano, S 2015, "L’e-réputation pour tous : comprendre, apprendre et ne plus (trop) dépendre", Editions Kawa.

    2015

    Research books and book chapters

  • Karjalainen, H 2014, "Le concept de culture comme fondement identitaire et comportemental", in AM Guénette & al. (ed.), Management interculturel, Altérité et Identités, Editions L'Harmattan, Diversité culturelle et dynamique des organisations, Paris, pp. 481-493

    2014

    Research books and book chapters

  • Davey, V & Venkatesh V.G 2014, 'Changing paradigms of Organized Retail Industry – A Vision for 2020', Edited book on Growth of Unorganized Sector in India, Grabs Trust.

    2014

    Research books and book chapters

  • Boubaker, S & Nguyen, D.K 2014, “Corporate Governance and CSR: A Focus on Emerging Markets”, World Scientific Press.

    2014

    Research books and book chapters