tony de vassoigne

Tony de VASSOIGNE

Caen

Assistant Professor in Marketing

Presentation

Tony Vassoigne is an Assistant Professor of Marketing. He joined EM Normandie in 2006. He has a PhD in management science from the Université de Caen-Normandie, awarded in 2013. His thesis is on the relationships between internal marketing components and organisational involvement applied to advisers and clients in French call centres. His research interests are internal marketing, consumer behaviour and social identity.

Professional experience

Since 2016: assistant professor in Marketing, EM Normandie
2012-2013: assistant lecturers (ATER), Université de Caen-Normandie

Département
Marketing
Matières enseignées
Strategic management Marketing B2B Marketing
Diplômes
2013 : PhD in Management sciences, Université de Caen-Normandie

Publications

  • De Vassoigne, T 2013, 'Relation entre éléments du marketing interne et implication organisationnelle : application auprès de conseillers-clients de centres d’appels',thèse de doctorat en Sciences de Gestion, Université de Caen-Normandie, Caen, France.

    2013

    Thèse de doctorat/HDR

  • De Vassoigne, T, Delannoy, A & Hélène, L 2018, 'The perception of social identity among secondary school groups : the case of the make-up market', Journal of Marketing Trends, vol. 4, no. 3, January. FNEGE: 4; HCERES: C

    2018

    Academic articles

  • Delannoy, A, Hélène, L & De Vassoigne, T 2020, 'Analyse des discours de la perception identitaire des comportements alimentaires : le cas des Vegans', 19th International Marketing Trends Conference, Paris, France, 16-18 janvier.

    2020

    Academic communications

  • Delannoy, A, Hélène, L & De Vassoigne, T 2020, 'Analyse des discours de la perception identitaire des comportements alimentaires : le cas des Vegans', 19th International Marketing Trends Conference, Paris, France, 16-18 janvier.

    2020

    Academic communications

  • Hélène, L, Delannoy, A & De Vassoigne, T 2019, 'The contributions of the measure of social identity on self-esteem : The case of the make-up market for the teenage girl consumer', 18th International Marketing Trends Conference, Venice, Italy, January 17-19.

    2019

    Academic communications

  • Hélène, L, Delannoy, A & De Vassoigne, T 2019, 'The contributions of the measure of social identity on self-esteem : The case of the make-up market for the teenage girl consumer', 18th International Marketing Trends Conference, Venice, Italy, January 17-19.

    2019

    Academic communications

  • De Vassoigne, T 2013, 'Utilisation du marketing interne et implication organisationnelle au sein de centres d’appels - identification d'une typologie de clients internes', 24ème Congrès de l’AGRH, Paris Panthéon Sorbonne, Paris, France, 20-22 novembre

    2013

    Academic communications

  • De Vassoigne, T 2012, 'Mise en relation entre éléments constitutifs du marketing interne et satisfaction des salariés : application auprès de conseillers-clients de centres d’appels', Colloque doctoral, Université de Rouen, Rouen, France, 31 mai

    2012

    Non Peer-reviewed Conference