Associate Professor of Management Strategy


Anu Vij is an Associate Professor of Management Strategy and she joined EM Normandie in 2023. She holds a Ph.D. in Commerce from Kurukshetra University India, obtained in 2003. Her thesis analyses the impact of comparative advertising strategy on consumers’ brand choices. Her research focuses on marketing strategies and management practices. Her publications are related to consumer behavior, marketing management, and general management practices in the service sectors. She has been actively involved in devising innovative practices to integrate technology, industry practices, and education for effective student engagement and enhanced transfer of learning. Anu has taught at Skyline University College Sharjah, Aldar University College Dubai, and in Colleges with Kurukshetra University India. She has also worked in Business Development with Nelito Systems Private Limited, India, a group company of DTS Corporation Japan.

Professional experience

Since 2023: Associate Professor, EM Normandie
2017-2022: Associate Professor Al Dar University College, Dubai, UAE
2013-2017: Assistant Professor Al Dar University College, Dubai, UAE
2009-2013: Assistant Professor, Skyline University College, Sharjah
2004-2009: Assistant Professor, Kurukshetra University, Kurukshetra , India
2002-2004: Lecturer (Business/Applied Sciences) N.C. College of Engineering, Affiliated to Kurukshetra University India

Strategy & entrepreneurship
Matières enseignées
Strategic management
2003 : PhD in Commence, Kurukshetra University, India


No publications to display.