Anu VIJ

Anu VIJ

Dubai

Associate Professor of Management Strategy

Presentation

Anu Vij is an Associate Professor of Management Strategy and she joined EM Normandie in 2023. She holds a Ph.D. in Commerce from Kurukshetra University India, obtained in 2003. Her thesis analyses the impact of comparative advertising strategy on consumers’ brand choices. Her research focuses on marketing strategies and management practices. Her publications are related to consumer behavior, marketing management, and general management practices in the service sectors. She has been actively involved in devising innovative practices to integrate technology, industry practices, and education for effective student engagement and enhanced transfer of learning. Anu has taught at Skyline University College Sharjah, Aldar University College Dubai, and in Colleges with Kurukshetra University India. She has also worked in Business Development with Nelito Systems Private Limited, India, a group company of DTS Corporation Japan.

Professional experience

Since 2023: Associate Professor, EM Normandie
2017-2022: Associate Professor Al Dar University College, Dubai, UAE
2013-2017: Assistant Professor Al Dar University College, Dubai, UAE
2009-2013: Assistant Professor, Skyline University College, Sharjah
2004-2009: Assistant Professor, Kurukshetra University, Kurukshetra , India
2002-2004: Lecturer (Business/Applied Sciences) N.C. College of Engineering, Affiliated to Kurukshetra University India
 

Département
Strategy & entrepreneurship
Matières enseignées
Strategic management
Diplômes
2003 : PhD in Commence, Kurukshetra University, India

Publications

  • Vij, A 2003, 'Impact of Comparative Advertising on Brand Choice', Phd in commerce, Kurukshetra University, India.

    2003

    PhD Dissertation / Accreditation to Supervise Management Research

  • Seshadri, U., Kumar, P., Vij, A. & Ndlovu, T. 2023, 'Marketing strategies for the tourism industry in the United Arab Emirates after the COVID-19 era', Worldwide Hospitality and Tourism Themes, vol. 15, no. 2, pp. 169-177. ABS : 1.

    2023

    Academic articles

  • Taha, S., Osaili, T.M., Vij,M., Vij, A &.al. 2021, 'Measuring management practices impact on hygiene practices of food handlers: The mediating role of commitment and training perception', Food Control, vol. 130, December. 

    2021

    Academic articles

  • Kabiraj, S., Upadhya, A., Vij, A 2021, 'Exploring the Factors Affecting the Behavioral Intention of Visitors in Wine Festival: The Case of China Dalian International Wine and Dine Festival', Business Perspectives and Research, vol. 9, issue 3, pp. 352-369. ABS : 1.

    2021

    Academic articles

  • M. Alzoubi, Haitham & Vij, M, Vij, A & Hanaysha, Jalal. 2021, 'What Leads Guests To Satisfaction And Loyalty In UAE Five-Star Hotels? AHP Analysis To Service Quality Dimensions. Enlightening Tourism', A Pathmaking Journal, vol. 11, pp. 102-135.

    2021

    Academic articles

  • Masoud, N., Vij, A & Ntim, C.G. 2021, 'Factors influencing corporate social responsibility disclosure (CSRD) by Libyan state-owned enterprises (SOEs)', Cogent Business and Management, vol. 8(1). ABS : 1.

    2021

    Academic articles

  • Taha,S., Osaili, T. M., Vij, A., Albloush, A & Nassoura, A 2020, 'Structural modelling of relationships between food safety knowledge, attitude, commitment and behavior of food handlers in restaurants in Jebel Ali Free Zone, Dubai, UAE', Food Control, vol. 118, December.

    2020

    Academic articles

  • Masoud, N & Vij, A 2020, 'The effect of mandatory CSR disclosure on firms: empirical evidence from UAE', International Journal of Sustainable Engineering, vol. 14, issue 3, pp. 378-389.

    2020

    Academic articles

  • Vij, M, Upadhya, A, Vij, A & Kumar, M 2019, 'Exploring Residents' Perceptions of Mega Event-Dubai Expo 2020: A Pre-Event Perspective', Sustainability, vol. 11.

    2019

    Academic articles

  • Vij, M & Vij, A 2012, 'Tourism and carbon foot prints in United Arab Emirates – challenges and solutions', Journal of Environment Management and Tourism, vol. III, Issue 1(5), pp. 41-54. 

    2012

    Academic articles

  • Vij, A 2017, 'Adoption of social media marketing- an overview of UAE service firms', 7th International Conference on Innovative Trends in Science, Engineering and Management (ICITSEM), Dubai, UAE, February 1-2.

    2017

    Academic communications

  • Vij, A 2016, 'Exploring reliance of small business firms on web empowered marketing communications', 2nd International Conference On Information Management and Industrial Engineering (ICII), Los Angeles, USA, January 4-6. 

    2016

    Academic communications

  • Vij, A 2014, 'Managing competitive advantage in the cluttered content environment', International Conference on Advances in Economics, Management and Social Study, Kuala Lumpur, Malaysia, August 2-3.

    2015

    Academic communications

  • Vij, A 2013, 'Sharjah Economy: achievements, potential and challenges', 2nd International conference (Dubai Convention), Dubai, UAE, April 5-8. 

    2015

    Academic communications

  • Vij, A 2015, 'Exploring the impact of market segmentation strategy on the value proposition offered – A case of select automobile company', 4th Abu Dhabi University Annual Research Conference, Abu Dhabi, UAE, November 26. 

    2015

    Academic communications

  • Vij, A 2012, 'A Study Of Trade Patterns Between United Arab Emirates (UAE) And China – Emerging Trends And Future Consequences', Global Perspectives of Business Management, Sharjah, UAE, April 29 - May 30.

    2012

    Academic communications

  • Vij, A 2012, 'Market Orientation and Performance Innovativeness: an Investigation in Small Firms at Sharjah Emirate', Global Perspectives of Business Management, Sharjah, UAE, April 29 - May 30. 

    2012

    Academic communications