Publications

Filtres

  • Venkatesh, V.G & Luthra, S 2016, 'Role of Sustainable Procurement in Sustainable Manufacturing Operations – An Indian Insight', in Handbook of Research on Strategic Management of Sustainable Manufacturing Operations, (Eds) Angappa Gunasekaran and Rameshwar Dubey, IGI Publications (UK) 

    2016

    Research books and book chapters

  • Davcik, N & Grigoriou, N 2016, 'How dynamic marketing capabilities affect the market share performance output: An innovative brand oriented approach', Marketing Challenges in a Turbulent Business Environment, Developments in Marketing, Groza, M & Ragland, C,  (eds.) p.133.

    2016

    Research books and book chapters

  • Davcik, N & Grigoriou, N 2016, 'How dynamic marketing capabilities affect the market share performance output: An innovative brand oriented approach', Marketing Challenges in a Turbulent Business Environment, Developments in Marketing, Groza, M & Ragland, C,  (eds.) p.133.

    2016

    Research books and book chapters

  • Pralong, J 2016, 'The Good Job. Le mode d’emploi pour trouver le bon emploi'. Paris, Pearson.

    2016

    Research books and book chapters

  • Zaman, M & Botti, L 2016, « Compétitivité des iles de la Caraïbe : Une approche multicritères », In: Séraphin, H. et F. Dosquet (Eds.),  Évènementiels dans la Caraïbe : Atouts et limites pour le tourisme et le territoire, Paris, L’Harmattan, pp. 90-106.

    2016

    Research books and book chapters

  • Dutot, V & Castellano, S 2015, "L’e-réputation pour tous : comprendre, apprendre et ne plus (trop) dépendre", Editions Kawa.

    2015

    Research books and book chapters

  • Alves, S & Vivier, L 2015, "Best Western - Le personnel en contact, levier de la satisfaction pérenne du client" (ed.), Le cas des services: recueil de cas en management et marketing des services, Editions EMS, Cormelles-le-Royal, pp. 99-117

    2015

    Research books and book chapters

  • Salloum, C., Azoury, N. & Digout, J. 2015, 'Éthique et marketing politique au Moyen-Orient', In N. Bordeau & D.X. Weiss (Ed.), Politique et éthique : regards croisés, Bart & Jones Publishers, pp. 174-187.

    2015

    Research books and book chapters

  • Davcik, N 2015, 'How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market, Campbell', in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, C. & Ma, J. (eds.), p. 619.

    2015

    Research books and book chapters

  • Salloum, C & Mercier Suissa, C. 2015, 'The researcher handbook: Writing a scientific paper', Bart & Jones Publishers.

    2015

    Research books and book chapters