Philippe, X 2016, ' Vive le sport ! Ÿ. Une analyse sociologique de l’imaginaire sportif lors des Jeux Equestres Mondiaux 2014', 42ème Journée de la Recherche Equine, Paris, France, 17 mars
2016
Academic communications
Hasan, R, Lowe, B & Petrovici, D 2016, 'Antecedents of adoption of pro-poor innovations in the bottom of pyramid: An empirical comparison of key innovation adoption models', Academy of Marketing Science (AMS) World Marketing Congress, Paris, France.
2016
Academic communications
Zaman, M, Botti, L & Vo Thanh, T 2016, "Weight of Hotel Attributes: Application to Guests of Disneyland Paris Hotels", 6th Advances in Hospitality & Tourism Marketing & Management Conference, Sun Yat-Sen University, Guangzhou, China, 14 july.
2016
Academic communications
Nguyen, T.T 2016, 'Wage Differentials between Temporary and Permanent Workers in Developing Asian Countries', 12th International Conference of Western Economic Association International, Nanyang, Singapore, January 7-10.
2016
Academic communications
Durand, M 2016, “Cultural Frictions in Post-merger Integration Processes: A view on ‘face’ when dealing with Asian counterparts”. EIBA Conference, Vienna, Austria, December 2-4.
2016
Academic communications
Condamin, L 2016, 'Cerner les conditions de possibilité d’un marketing responsable. Comment capturer la perspective des managers marketing ?', 2nde Journée de Recherche en Marketing du Grand-Est, Reims, France, 1er avril
2016
Academic communications
Davcik, N & Sharma, P 2016, 'The role of product innovation in marketing performance: Empirical study in FMCG market', 19 World Marketing Congress, Paris, France, July 19-23.
2016
Academic communications
Gentric, M, Trelohan, M, François-Lecompte, A & Aquilina, M 2016, 'Contribution of the experiential marketing in the valuation and conservation of a protected natural area. The case of the labell', International Marketing Trends Congress, Venise, Italy, Janurary 21-23.
2016
Academic communications
Houanti, L, Boyer, A, Dang, R, Guechtouli, M & Scotto, M-J 2016, 'The complexity of Algerian women professional integration-facilitation of advancement and obstacles to progress', EURAM. 2016, Paris, France, June 1-3.
2016
Academic communications
Lunardo, R, Chaney, D & Bressolles, G 2016, 'The effects of in-store cultural activities on consumer's perception of retailer's legitimacy and patronage behavior', 44th Annual Conference of the Academy of Marketing Science, Lake Buena Vista, USA, May 18-21.