Publications

Filtres

  • Vij, A 2024, 'Evaluating the Effectiveness of AI-Integrated Digital Marketing on Consumer Behavior, Brand Perception, and Sales Performance', International Conference on Cyber Resilience (ICCR), Dubai, UAE, 26 February.
     

    2025

    Academic communications

  • Mansoury, S, Kaswengi, J, Cuénoud, T, Dang, R & Houanti, L 2025, 'Metaverse and consumer motivations, behavior, and sentiment: The case of Meta Horizon Worlds', ICTO, The International Conference on Technologies & Organization, La Rochelle, France, June 24-25.
     

    2025

    Academic communications

  • Eabrasu, M 2025, 'Reclaming Autonomy in the Age of Technologization', Annual Meeting of the Academy of Management, AOM, Copenhagen, Denmark, 25-29 July

    2025

    Academic communications

  • de Boissieu, E & Kondrateva, G 2025, 'Becoming an NFT User: Understanding Consumers’ Behavior of Using NFT in Luxury and Fashion Collectibles', 2nd ISLUX Meeting 2025, Innovation in the Business of Luxury: Opportunities, Challenges, & Contradictions, Paris, France, 6 mars.
     

    2025

    Academic communications

  • Pham, N.S & Pham, T.K.C 2025, 'Climate finance and North-South relationship under ambiguity in environmental concern', Workshop Shift Sustainability, Harnessing Individual and Further Transition, Paris, France, April 11.
     

    2025

    Academic communications

  • Sedki, K, Belaid, S, Dorsaf, F & Lacoeuilhe, J 2025, 'Determinants of PLB loyalty, the conditional effect of price and brand sensitivities', 12th International Conference on Global Retail Brand Management, Dallas, US, June 9-11.
     

    2025

    Academic communications

  • Roten, Y.S & Kovarski, O 2025, 'Generative AI and Choice Influence', The 2025 AMS World Marketing Congress (AMS WMC),  Dijon, France, July 1-4.

    2025

    Academic communications

  • Orhan, M.A. 2025, 'Reproducing sameness: A critical view on academic identity and editorial leadership', 1st International Conference on Social Identity and Leadership and Followership, Prague, Czechia, May 20. 

    2025

    Academic communications

  • Zhao, S., Ben-Abdallah, R., Khattak, S.A. & Wang, N., 2025, 'Examining the effects of tyrannical leadership on workplace incivility: Interplay of employee low morale and supportive organizational culture', 1st International Entrepreneurship Research Conference MBSC, Jeddah, KSA, January 22-23.

    2025

    Academic communications

  • Reza-Gharehbagh, R 2025, 'Platform Bias and Private Label Power: Interactions in Dual-Product Online Retail', 8th European Conference on Industrial Engineering and Operations Management, Paris, France, July 2-4.
     

    2025

    Academic communications