From 01 to 03 June 2027
9th International Consumer-Brand Relationship™ Conference
Faculty and Research
International academic event dedicated to marketing research on consumer–brand relationships
- Submission deadline: 6 December 2026
- Conference dates: 1-3 June 2027
- Location: Paris, France - EM Normandie Business School
- Salim Azar, CY Cergy Paris Université, IUT de Cergy-Pontoise
- Oula Bayarassou , EM Normandie Business School
- Marc Fetscherin, Rollins College
- Socrat Ghadban, Y Schools
EM Normandie Business School is proud to host the 9th International Consumer–Brand Relationship™ Conference (CBR 2027) in Paris.
Tuesday 1st to Thursday 3rd June 2027
EM Normandie Business School, Paris campus
France
The CBR Conference is an international academic event dedicated to marketing research on consumer–brand relationships. It brings together researchers, doctoral students, educators and practitioners from around the world to exchange ideas and explore the evolving relationships between consumers and brands.
This edition will examine how culture, identity, artificial intelligence, sustainability and wider societal transformations are reshaping consumer–brand relationships.
The conference welcomes contributions on topics such as brand attachment, brand love, brand passion, engagement, loyalty, advocacy, brand hate, brand communities, inclusivity, sustainability, luxury, heritage branding, and consumer–brand interactions in digital, social media and AI-mediated environments.
With eight thematic areas and several submission formats, CBR 2027 offers opportunities to share research, teaching practices, professional projects and creative approaches.
Selected best papers will be invited to contribute to a special issue of the Journal of Product & Brand Management. The conference will also feature the Pierre Valette-Florence Best Paper Award, honouring his lasting contribution to branding and consumer research.
Further information and submission guidelines
