MSc
MSc Artificial Intelligence for Marketing Strategy
Join a Master of Science in Artificial Intelligence
The MSc Artificial Intelligence for Marketing Strategy is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.
It combines teaching in marketing basics with technical knowledge. Gain expertise in marketing-applied to Artificial Intelligence and use it to significantly improve business performance.
Accredited by the French Conférence des Grandes Écoles and internationally recognised 5-year degree by the French Ministry of Higher Education and Research.
Level
Graduate degree
Campus
EM Normandie Paris, Epita Paris
Language
English
Rythm
Full-time
Ranking
Recognised 5-year degree by the French Ministry of Higher Education and Research.
Why join a Master of Science in Artificial Intelligence?
- Joint training by a major Engineering School and a prominent Business School (both French “Grande Écoles”).
- Programme fully taught in English
- Skills in both marketing and Artificial Intelligence.
- A professional training trip to Dublin to find out more about Big Tech.
The Master of Science in Artificial Intelligence programme
The MSc Artificial Intelligence for Marketing Strategy programme provides a comprehensive overview of Artificial Intelligence, and the challenges of applying it to the marketing sector.
Cultural Integration
Cultural Integration Workshop
French Language Programme MSc (A1)
Foundation in Marketing
Operational Marketing Concepts
Strategic Marketing Principles
Management and Soft Skills
Multi-cultural management
Global leadership
Web project Management
Technical Foundation
Data Privacy By Design
Mathematics for Data Science
Python and Algorithm Workshop: Initiation
Technical Orientation and Computer Literacy
Introduction to Computer Science
Business Exposure
French Language Programme MSc (A2)
Learning Trip to Dublin
The Ethics of Artificial Intelligence
Data Science
Data Visualisation
Introduction to Deep Learning
Introduction to Machine Learning
Digital Marketing
Customer Relationship Management (CRM)
Introduction to Gamification, Augmented reality & Virtual reality
Introduction to User Experience & Bots
Searching Engine Advertising Principles (SEA)
Searching Engine Optimisation Principles (SEO)
Digital Public Relations
Management and Soft Skills
Communication for Leaders
Legal
Research Methodology #1
Applications of Artificial Intelligence
Computer Vision and Image Analysis
Natural Language Processing Applications
Recommender System
Artificial Intelligence for Marketing
AI for Customer Relationship Management (CRM)
Artificial Intelligence in UE and Bots Implementation
DMP, Predictive analysis, Data intelligence and KPI (Analytics)
Gamification, Augmented reality and Virtual reality Workshop using AI
Business Exposure
Dissertation
End of Programme Project
Management and Soft Skills
French Language Programme MSc (A2-B1)
Negotiation
Research Methodology #2
Internship
Rabih HADDAD
Academic Director, Director of International Programmes,EPITA
The goal of the Master of Science in Artificial Intelligence is to train marketing strategists to create a market-focused company using innovative and revolutionary AI technologies. Managers will learn to use strategies and efficient decision-making processes using cutting-edge “martechs” (marketing technology service providers), enabling human managers to perform better in terms of generating and retaining business.
Mohammed Hichame Benbitour
Academic Director, Assistant professor in logistic, EM Normandie
This programme is designed for the leaders of hyper-performing organisations. It unifies the science and practice on leveraging the power of artificial intelligence in achieving superior marketing results. The most successful future managers will master the technological advancements to transform the way we do business and deliver value across the world. Remember, this era will be dominated by those who excel in human-technology interaction. So, welcome to enjoy this journey of becoming the masters of Artificial Intelligence for Marketing Strategy.
- Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
- Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
- Admitted candidates are notified formally and invited to make a down payment, later on deducted from the tuition fees. This initial payment confirms the candidate’s seat in the programme and an unconditional letter of admission is then issued.
- Students who hold a three-year or four-year bachelor degree, or an equivalent level study
- CV
- Passport
- University transcript
- Pass certificate for Bachelor’s degree or equivalent
- Pass certificate for Baccalaureate diploma or equivalent
- Two letters of recommendation
- Motivation letter
- Data Enabler
- Data Visualisation Consultant
- Marketing Data Analyst
- Entrepreneur
- Customer Intelligence Manager
- E-marketer
- Operational Researcher
- Business Intelligence Consultant
- Data Manager
- Data Analyst
- Data Strategist
- Big Data Consultant
- Data Strategist
- Marketing Scientist
- Data Scientist
- Marketing Strategist
- Expert/Analyst in Marketing/Marketing Research/CRM/Credit Analysis
- Business Data Analyst
- Application fee: €60
- Cost of programme: €19,400 (including a week-long visit to Dublin)
- The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €95, by connecting to the dedicated plaftorm.
Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
