IBBA (International Bachelor in Business Administration)
Prepare for an international career in 4 years
Open up the field of possibilities
After your High School Degree, join the IBBA. Study on a different campus each year (Paris, Dublin, Dubai, Oxford) and prepare for an international career in management, business or marketing.
Earn a recognised degree, accredited as Bac+4 and awarded the grade of Licence by the French Ministry of Higher Education and Research, and RNCP level 6 certification (RNCP36564 - DipViGrL - Diplôme d'études supérieures en administration des affaires).
- Strengths and Advantages
- Programme
- Admission
- Career
- Tuition fees and funding
3 reasons to join the programme
Develop the key skills of an international manager
EM Normandie blurs the boundaries between the academic and professional worlds by structuring its programme around the key skills required to succeed in business. Develop your know-how and interpersonal skills throughout your course, and learn how to learn through interactive lessons, real-life situations and by working in different environments. Become more independent, sharpen your critical thinking skills, and prepare yourself for complex situations and decision-making.
Build an international profile
4 years, 4 campuses: this is the great strength of the IBBA, which offers you the opportunity to work on consulting projects for local companies in each country. Take your first year of studies in Paris and learn about Sustainable Development (SD) and Corporate Social Responsibility (CSR). Then fly to Dublin and develop your skills in tech and digital. Then focus on logistics and supply chain management in Dubai. Finally, complete your course in Oxford, specialising in finance. Take in the cultural specificities of each country, develop your ability to adapt and your understanding of international cultural issues.
Develop your professional skills and boost your career opportunities
Multiply your work experience in companies and prepare for a wide range of careers: product manager, merchandising manager, international marketing manager, sales manager, logistics manager, financial analyst, etc. Sharpen your career plan with the Career Path and build your network to land the job that's right for you.
Programme
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Develop in new international contexts
S1
- Develop in new international contexts
S2
- Describe a marketing plan in an international context
- Recognise the importance of operations management in an international business environment
- Be familiar with international legal environments
S3
- Doing Business in an international context
- Analyse consumer behaviour in a cross-cultural context
- Understand International Business Law
S4
- Define responsible marketing
- Recognise the importance of supply chain in a global context
- Appropriate intellectual property law
S5
- Secure international trade from a legal point of view
- Appreciate the importance of adopting sustainable practices in business
- Create successful social media content
S7
- Create successful social media content
- Develop business for startups
- Master global antitrust and competition law
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Explore and exploit data
S1
- Apprehend Anglo-Saxon financial statements
- Apply digital tools and AI
S2
- Conduct market research in an international environment
- Analyse quantitative data
S3
- Analyse quantitative data
S4
- Apply e-commerce management
- Optimise portfolio management of financial products
S5
- Manage global performance
S6
- Develop an international financial policy
S7
- Implement digital tools in finance
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Understand the challenges of a changing world
S1
- Interpret the international economic mechanisms
- Understand the challenges of sustainable development and its impact on organisations
- Cultivate Self-awareness
- Cultivate Self-awareness
S2
- Understand issues of the contemporary world
- Develop your network
S3
- Analysing geopolitical issues
S4
- Apprehend the Made in Ireland Business
S5
- Identify the challenges of business intelligence
- Apprehend the Made in Dubai business
S7
- Consolidate your career project
- Apprehend the Made in UK business
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Manage innovative and responsible projects
S3
- Design projects in an international context
- Use Innovative and digital design thinking methodologies
- Contribute to a CSR project
S4
- Deploy projects in an international context
S5
- Adopt a risk-management approach
- Deploy your expertise as part of a CSR project
S6
- Experience entrepreneurship in Dubai
- Discover the international dimensional of doing business
- To design Sustainable events
- Manage Disruptive innovation
S7
- Build an Investment and financing plan
- Implement business development (Business Game)
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Communicate and share your ideas orally and in writing in a multicultural context
S1
- Developping Critical thinking
S1/S2/S3/S4/S5/S6
- Communicate in a foreign language (English)
S1/S2/S3/S4/S5/S6/S7
- Communicate in a foreign language (LVO)
S3
- Stand for values
- Structuring and defending ideas in written form
S6
- Define a research approach
- Identify your value and talents
S7
- Defend and criticise yours and others' arguments
- Enhancing your research approach
S8
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Manage international teams
S1
- Interact in a multicultural environment
S2
- Understand Organisations
- Broadening the thinking framework
S3
- Interpreting behaviors at work
S5
- Manage a team as a responsible leader
S6
- Conduct international negotiations
S7
- Develop a business ethic posture
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1st year
Paris - courses in English
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2nd year
Dublin - courses in English
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3rd year
Dubai - courses in English
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4th year
Oxford - courses in English
Understanding business in an international context
Find out how to develop effective marketing strategies in international contexts while becoming familiar with legal and cultural environments. Develop an understanding of global consumer behaviour and be prepared to meet the challenges of international trade.
Understanding and exploiting data
Throughout the course, you will learn how to search for and sort information using specialised software. Master the workings of digital marketing and e-commerce. Discover the basics of financial analysis and management control to optimise your organisation's performance. Explore the analysis methods and opportunities offered by AI to guide your decision-making. Gradually become agile and responsive professionals, ready to take on the challenges of tomorrow!
Managing the challenges of a changing world
Discover the major political, technological, economic, environmental and societal issues. Analyse how these impact on organisations, learn how to respond in practical ways and develop your adaptability.
Lead innovative and responsible projects
Learn how to establish decision-making scenarios by carrying out targeted information research, gathering opinions and analysing their viability in order to guide your choices. Plan your project by defining the steps and resources required, monitor its progress with accurate reporting and ensure its profitability by managing the budget. Use monitoring tools to supervise operations and guarantee the project's performance.
Communicate and share your ideas orally and in writing in a multicultural context
Learn how to defend your ideas, adapting your posture and rhetoric to your audience. Master cultural specificities to ensure effective communication. Improve your language skills to produce clear material in several languages. Become a convincing professional, capable of operating in an international context.
Managing international teams
Learn how to make the most of collective intelligence and manage while taking into account the cultural specificities of each member of your team. Develop your analytical skills so that you can make ethical and responsible decisions, aligning your actions with the strategic direction of your future company.
Highlights
Trading Competition: work with tech companies
‘Discover and exploit data’ block S4
During semester 4, in Dublin, challenge yourselves in teams to solve practical problems encountered by tech companies and start-ups. Work on a variety of subjects (marketing, sales, finance, AI, etc.) and defend your recommendations at the final pitch.
Business Worldwide: learn how to work with international teams
‘Master the challenges of a changing world’ block
Each year, work on practical issues for local companies in Paris, Dubai, Dublin and Oxford. Discover the specific cultural characteristics of each country, their communication methods and their approach to work. Develop your ability to work effectively with multicultural teams and adapt your commercial strategies.
Test your SD/CSR knowledge
‘Master the challenges of a changing world’ block
In Year 1, take the Awareness Test, an international test developed by Sulitest Impact to assess your knowledge of sustainable development and CSR. Then deepen your knowledge throughout the course and complete the TASKTM to earn your official certificate.
Career path: build your career plan
‘Master the challenges of a changing world’ block
Throughout the course, learn about yourself, identify your values, talents and motivators. Find out about professions, functions and business sectors by interviewing professionals and graduates. Learn how to read internship offers, write an effective CV and practise selling yourself at job interviews in France and abroad.
Find out more about the Career Path
Responsible Project: propose sustainable solutions
Lead innovative and responsible projects’ block S3
In semester 3, take part in the Responsible Project. Work in teams and on behalf of companies on real Sustainability issues. For a whole semester, like real consultants, help companies to integrate sustainable development and CSR into their strategy and organisation in order to meet environmental and societal challenges. Discover your customer and its environment, explore market opportunities, define a business model and a differentiating management system, suggest an action plan...
Experience Entrepreneurship in Dubai
‘Lead innovative and responsible projects’ block
In semester 6, in Dubai, work alongside a manager or senior executive to solve a real problem in areas such as marketing, sales, human resources or finance. At the end of the project, present your solutions to a panel of experts in an oral presentation.
The final dissertation: demonstrate your expertise
‘Communicate and share your ideas orally and in writing in a multicultural context’ block
End your course with a dissertation, an excellent way of developing your research skills and demonstrating your ability to take a critical look at a subject related to your area of expertise.
Assert your leadership and agility in Change Management
‘Managing international teams’ block S4
In the ‘Change Management’ course offered in semester 4, learn the basics of change management. Discover the theories and models of organisational change, learn how to assess the environment and identify stakeholders. Find out how to develop a genuine change strategy, focusing on effective communication and developing adaptive leadership approaches.
IHRM and Management: become an international leader
‘Manage international teams’ block
In the ‘IHRM and Management’ course in semester 4, dive deep into the challenges of managing talent on a global scale. Discover how cultural differences influence management practices and learn how to lead multicultural teams successfully.
Home campus
Admission
- Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
- Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
- Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.
- your CV,
- your most recent diploma,
- your transcripts from previous years and your certificate of enrolment for the current year,
- your covering letter,
- a copy of your ID (front and back) or passport,
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Well-being and Inclusion
Inclusion of students with disabilities
For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
I hold a foreign diploma: access by application file
The programme is open to students under 22 years old holding or are in the process of validating a non-French Baccalaureate diploma, or equivalent.
No English language test score is required for students holding a degree from an English-speaking university, college or school. For other applicants, language requirements are: TOEIC 750, IELTS 5, TOEFL 72.
Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online, don’t hesitate to contact us for more information : applyto@em-normandie.fr.
User's guide for application form
Admission Procedure
Application
Supporting documents required for the application:
In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
Additional information for funded applicants
Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.
I hold a French diploma
Career opportunities
- MSc Artificial Intelligence for Marketing Strategy, Paris (in partnership with EPITA)
- MSc International Events Management, Paris
- MSc International Marketing and Business Development, Caen
- MSc Marketing and Digital in Luxury and Lifestyle, Paris
- MSc Sustainable Business Strategy, Paris
- MS Marketing, Communication & Agrifood Engineering, Rouen (Under special conditions)
- MSc Banking, Finance and FinTech, Oxford
- MSc Financial Data Management, Paris
- MSc International Logistics and Port Management, Le Havre
- MSc Supply Chain Management, Le Havre
- MS Territorial Strategies and Management of Transitions, Caen (Under special conditions)
This generalist programme offers many professional opportunities as a manager in the digital, sustainable development, logistics, finance, marketing, management, accounting, etc. sectors.
Further studies
At the end of the IBBA, start your career as a manager or develop cutting-edge expertise by joining an MS® or an MSc®, which is accessible by application and interview.
Business and marketing
Finance
Logistics
Management
Tuition fees and funding
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Fundings
Various options are offered to students to fund their studies:
- Grants: Campus France
- Country of origin scholarships for international students
- Paid student jobs offered by the School’s Junior Enterprise and Jobs Services
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International payment methods
We are a partner of the Flywire platform
This online tool facilitates the procedures of international students by offering the following services:
- Online tracking of transfers
- Payment in the national currency, which reduces costs
- Choice of many payment methods
Application fees for 2025-2026
For non-French diploma holders: €50
Tuition Fees for 2025-2026
€11,000 / year.
Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership.
Compulsory Contribution: CVEC (Contribution Vie Etudiante et de Campus): €103 to be paid on the CVEC platform. Learn more
Fees for students enrolling for the first time in 2025.
Download the brochure
Programmes
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